When a business decides to install a custom LED video wall, the goal isn’t just to add another screen - it’s about creating an experience. But in far too many projects, arguably the most important part of that experience - the visual treatment that will actually appear on the screen - gets left out of the early conversation.
Todd Rickenbach
Recent Posts
Built to Be Seen: Why Visual Experience Must Lead Your LED Video Wall Projects
March 18, 2026 at 5:00 PM / by Todd Rickenbach posted in General, Intentional Content, Digital Art
How PreVisualizations Can Help AV System Integrators Win More Jobs
January 6, 2021 at 3:18 PM / by Todd Rickenbach posted in Digital Signage, Video Walls, Digital Signage Content, LED Displays, Pre-visualization, digital displays
PreVisualizations can be incredibly valuable tools for AV technology companies such as systems integrators, display manufacturers and AV designers.
Video Walls: Return on Experience Discussion with Industry Experts
December 23, 2020 at 12:13 PM / by Todd Rickenbach posted in Digital Signage, Video Walls, Digital Signage Content, LED Displays, Pre-visualization, digital displays
What should be on your checklist? Discover the key components of a successful video wall implementation - from displays to content and software to AV design.
Employee Communications in Hospitality During COVID-19
April 27, 2020 at 1:19 PM / by Todd Rickenbach posted in Digital Signage Content, digital displays, "COVID-19"
This is not the first time that uncertainty has caused the hospitality industry to come to a halt. When the industry finally re-opens, it will feel similar to a grand opening for many. This time, however, it will be much different.
Digital Signage Content Design Tips for Brand Continuity
April 21, 2020 at 2:35 PM / by Todd Rickenbach posted in Video Content Marketing, Digital Signage Content, Motion Graphics, creative agency, custom content
Customer-facing channels are continually changing, and it’s important for brands to keep their messaging consistent as those channels evolve.
Download Our FREE COVID-19 Coronavirus Digital Signage Content
April 16, 2020 at 5:19 PM / by Todd Rickenbach posted in Digital Signage, Digital Signage Content, creative agency, digital displays
We are here to help you with Coronavirus COVID-19 safety messaging for your digital signage displays.
At this time, information is vital and we want to support all the essential businesses and organizations that need to broadcast important information through their digital signage networks.
Public Awareness
Digital signage can play a prominent role in dispersing PSA content about health and safety, keeping people informed so they can stay safe. This is the time to use your digital signage displays to “spread the message, not the virus."
We decided to help by creating FREE COVID-19 digital signage content. Our hope is that it will eliminate the need to spend valuable time creating content and ensure organizations are communicating the right message to visitors, customers and staff. Below is a link to the page where you can download the FREE COVID-19 digital signage content. We are providing the safety messaging in landscape and portrait format at 1080p and 4K resolution.
How To Create Digital Signage Content That Moves
April 10, 2020 at 11:48 AM / by Todd Rickenbach posted in Digital Signage Content, Motion Graphics, Animation, custom content, digital displays
Digital signage deployers who aren’t incorporating full motion graphics into their content aren’t getting the full value of their investment.
How To Get the Most from Your Video Wall Investment
April 9, 2020 at 10:59 AM / by Todd Rickenbach posted in Digital Signage, Video Walls, Digital Signage Content, LED Displays, content partner
By Richard Slawsky | Contributing writer, Digital Signage Today
A video wall deployment can run into many thousands of dollars. Content should not be an afterthought.
Covenant Medical Center Emergency Department Video Wall
March 4, 2020 at 10:06 AM / by Todd Rickenbach posted in Digital Signage, Video Walls, Animation, Pre-visualization, content partner
THE OVERVIEW
Technology has long been an important asset in the medical industry, reducing time, saving money, and improving patient outcomes. As the healthcare industry looks to the future, organizations are noticing that the benefits of technology reach past the operating room and can improve the overall patient experience.
Using Pre-visualizations (PreViz) for Digital Display Projects
November 14, 2019 at 10:13 AM / by Todd Rickenbach posted in 3D Animation, Pre-visualization
In the digital signage and video wall world, Pre-Visualizations (also known as PreVis or PreViz) can be produced to show what a digital display will look like - in the environment where it will be located - after installation. The PreViz is usually in the form of a video and can be 2-dimensional or 3-dimensional. A PreViz can be a very powerful sales tool for many companies who want to showcase their LED display, video wall or other digital signage solutions in a finished space.

