Digital Signage has evolved tremendously over the past ten years. Screens have turned from advertising to creative design, allowing designers and technology to grow hand-in-hand. More businesses are using their digital displays as an interactive experience with their guests, extending the boundaries of digital media. The following are the top creative displays that have pushed past the confines of regular media and deserve to be recognized.
NEXEN UniverCity “The Infinity Wall”
Nexen UniverCity’s lobby space has been the talk of the town after its redesign. Nexen wanted to use this ‘The Infinity Wall’ to tell the audience their core values and management philosophy. The breathtaking content will leave you believing what you’re experiencing is alive and palpable. This lobby is anything but standard, creating an atmosphere with stunning design.
Changi Airport’s Terminal 4 “Theater of Experience”
After being rated #1 in Skytrax list of World’s Best Airport seven consecutive years in a row, it would be faulty on our list not to have the Changi Airport making the cut! Security screening once boring and overwhelming is now a thrill and entertaining with an immersive video wall capturing your attention. Continuing on, there is a heritage zone which at first seems static and traditional, turns into an engaging neighborhood love story between two Peranakan families. These displays have pushed the boundaries of traditional media to a creative landscape.
Virtual Depictions: San Francisco
This piece was an idea to bring high class art to digital media. The piece shows the city of San Francisco in a series of parametric data sculptures. The idea behind the design by Refik Anadol was ‘to make the invisible visible’. From fluid grids to a real-time data feed via twitter in the city, the public art project tells a story on the 40’x70’ 6mm LED Media Wall.
The Cosmopolitan: West Lobby
You know when you’re in an incredible situation that you try to explain to others, but words just don’t do it justice? That is the West Lobby at The Cosmopolitan in Las Vegas. Guests are invited into an immersive media experience, allowing a virtual world to enhance their physical space. With the space centered around 8 giant central columns wrapped with mirrors and LCD screens, the area is a dream-like fantasy into a new reality.
Salesforce Lobby Video Wall
Salesforce’s goal was to take their once plain lobby and bring it to life! With a 108'-long LED screen, the display, at the time of installation, was the longest continuous 4mm LED screen in America, with over 7 million pixels at 8,000x800 resolution. Each time of day having a set of data parts where it will be calm in the morning and changing energy throughout the day. They skirted a fine line between realism and hyper-realism, bringing together a unique and engaging display.
Charlotte Airport Video Wall
Charlotte Douglas International Airport services millions of travelers every year, so they decided to renovate a traditional wall by installing three immersive NanoLumens LED displays, which together cover more than 2,000 square feet. For their “experience-changing” content, travelers have a sight of technology, art, and design all captured using data culture, reflecting the movement and traffic of the airport.
Terrell Place, Washington DC
With 1,700-square-feet of motion-activated media, ESI Design transformed the lobby of Terrell Place in Washington, DC into an ever-evolving art piece. The content is separated in three different designs, ‘Seasons,’ ‘Color Play,’ and ‘Cityscape’. At 80 feet wide x 13 feet high, the screen captures passerby’s attention from the sidewalk outside, dragging people in to experience the engaging screen.
Los Angeles Airport (LAX): The Largest Immersive Multimedia Installation
“Enhance the passenger experience” and “bring back the romance of travel” were the goals when LAX began to redefine their airport. The architecture was used hand-in-hand with the design, linking key moments with identities. The Time Tower is the centerpiece of the new terminal that is constantly evolving from a clock, to architecture, to a tribute to silent film, to art. This is an immersive moment in time that will bring a smile to your travels.