Digital signage has come a long way from its early days as a simple way to display information. While information and advertising messages were the main use cases in the past, today's digital displays are all about experiences and WOW-factor content. Whether it's a museum exhibit, a trade show booth, or a retail store, creating memorable moments on digital displays can help businesses and organizations stand out and leave a lasting impression on their customers. With the rise of social media and the desire for Instagrammable moments, content has become the focus, rather than an afterthought.
The key medium for engaging customers, promoting brands, and delivering messages to the masses is through digital signage, but this medium can go a long way beyond this, as digital displays are rapidly used to create an exciting, engaging and unique aesthetic.
In the world of advertising and marketing, in regards to out of home communications, digital signage has become a key component of media that provides a perfect tool for businesses. However, in order for digital signage to become effective, the screen orientation must also be considered apart from all the other aspects.
Digital signage can be one of the best marketing moves that you can make for your company. For you to execute digital signage successfully, there are some things that you need to consider. It's imperative to know that, like any other digital media out there, digital signage boils down to the quality of content that you create for your specific audience. For a company to make it in the digital world, the company has to devote enough time and resources to build a strong and powerful digital signage content strategy that is engaging and relevant to the targeted audience. Here are five critical approaches to curating great digital signage content.
Today, businesses are using digital signage content to gain a competitive edge. Digital signage is a marketing strategy that uses digital screens to display content. Digital signage has evolved quickly over the past decade and there are now seemingly endless solutions that businesses can use. Digital signage displays have the ability to show multimedia content such as motion graphics, animation or static images. One of the questions that lingers in many business owners’ minds is whether they should hire their own digital signage content designer or whether they should outsource. While there are some advantages that can come from hiring your own content designer, outsourcing has its own list of benefits – some of which make the strategy not just effective, but also successful to a business. Here are some benefits that come from outsourcing digital signage content.
Digital signage is becoming the new thing in marketing campaigns, directed to draw in more customers, increase sales, and create more brand awareness. On the internal side, digital signage improves productivity by reminding employees of the company’s policies and processes. It is a sound investment, but you have to figure out the value you want out of it before jumping on the digital signage wagon. Measuring the Return on Investment (ROI) seems simple – just get the difference between the investment cost and the benefits from implementation – but it’s easier said than done due to the complexities of the benefits and costs of implementation.
As time goes by, technology continues to advance. With the advent of the digital age, more and more entities are turning to the Internet to transact business. With that being said, will it also be feasible to transfer to digital format in terms of marketing products and services? Studies have shown that about 80% of entities who have used digital signage marketing have experienced at least a 33% increase in sales compared to what they have earned using old fashioned or conventional marketing. There is no denying the fact that switching to digital signage is beneficial to any business, but to what extent?
During a look through a company’s budget, it’s evident that more money is being directed towards content marketing. The impact it has and its ability to engage customers on many different digital platforms makes it the most preferred method of marketing for most businesses.
While there are several categories of content marketing, it’s important to know which will be effective in engaging customers as well as having the largest convertibility rates. Blog posts and display ads, among other types of static content, can be effective, but motion has been found to be more effective when used on certain mediums such as digital signage. The fact that it draws the attention, and keeps the audience engaged makes it more effective.
Here are several reasons why motion digital signage content is more effective than static:
Fill the holes in your creative agency and offer value added services to your clients through partnerships with smaller, complementing agencies. Your clients will love you for it.
The majority of marketing and advertising agencies have no more than 10 employees. According to the U.S. Bureau Census, 68% of the 50,000 registered agencies have only 5 workers. This type of small, intimate company does not have the financial and labor resources that a large agency would have to employ a large creative staff experienced in all types of media, production and creative design. However, there are many advantages to having a smaller team compared to the larger agencies and in-house corporate marketing departments.
Promoting live events to reach your ideal regional segment can be costly both in effort and funds spent. It has been statistically proven that people who are already at an arena or event center are significantly more likely to go to another event at that same venue and spread the message to friends and family about upcoming events they saw showcased. Promotion of live events should be focusing on the "low hanging fruit" of current patrons. For example, people attending a Bon Jovi event probably have younger children or grandchildren, making it an opportune time to promote your upcoming event "Muppets On Ice" on the existing digital signage displays throughout the building. They will remember this event because there is close relevance to their personal lives.