Render Impact Blog

In the ever-evolving world of advertising, Augmented Reality, also known as AR, is becoming an increasingly valuable tool, particularly in the realm of Fake-Out-of-Home, or FOOH, advertising. FOOH advertising represents a modern form of marketing that utilizes cutting-edge technologies, particularly computer-generated imagery, or CGI, to create hyper-realistic visuals that never actually existed in the physical world. These captivating ads aim to draw attention, encourage interaction, and generate social media buzz. FOOH is now being revolutionized by AR technologies, and as a result, it’s not only creating WOW-factor experiences, but is also redefining the effectiveness and engagement of advertising campaigns.