In recent years, technology has undoubtedly revolutionized the way we receive information. We’re now surrounded by eye-catching displays competing for our attention in various spaces, such as stores, airports, and even city streets. However, within the world of digital signage, a new way to share your message is emerging: experiential LED content. While it may seem like “digital signage content” is a general term to refer to digitally produced content, there are some factors that differentiate traditional digital signage from experiential content. Let’s dive into what some key differences are between these types of content.
LED video walls have become increasingly popular in recent years, with their versatility and ability to display high-quality content on a large scale. However, there is a new way to take these displays to the next level: 3D forced perspective and anamorphic illusions. With the right content, LED video walls can be transformed into powerful 3D illusions that create an immersive visual experience for viewers.
In a world where first impressions matter more than ever, businesses are always seeking innovative solutions to captivate their audiences. Utilizing video walls and digital signage to display awe-inspiring content and create visual experiences is one way they are achieving that goal. When it comes to video wall (especially LED) and digital display installations, creators can produce PreVisualizations (also known as PreVis or PreViz) to show what a digital display (and its proposed content) will look like in the environment where it will be located after installation. PreViz’s are usually in the form of a video rendering and offer flexibility as they can be created in either 2D or 3D. Check out the video below to see some examples of 2D and 3D PreVisualizations we've created for LED display projects!
The Global Digital Signage Awards, dedicated to honoring visionaries worldwide, celebrates those whose digital signage installations not only defy current standards but also propel the industry forward. We are immensely honored to announce that four projects showcasing our high impact LED display content have been selected as finalists for the prestigious 2024 Global Digital Signage Awards!
Digital signage has come a long way from its early days as a simple way to display information. While information and advertising messages were the main use cases in the past, today's digital displays are all about experiences and WOW-factor content. Whether it's a museum exhibit, a trade show booth, or a retail store, creating memorable moments on digital displays can help businesses and organizations stand out and leave a lasting impression on their customers. With the rise of social media and the desire for Instagrammable moments, content has become the focus, rather than an afterthought.
What first comes to mind when you think of an LED screen? Is it a simple digital sign used to convey an advertising message, or is it a completely customizable blank canvas with endless opportunities to create remarkable viewing experiences? Hopefully the latter, as LED experiences have evolved significantly, and they offer an excellent form of creative expression. By incorporating intentional content design with careful attention to detail, the screen can feel as if it is part of the interior design, which can bring public spaces to life like never before! Keep reading to learn how LED walls can be used to enhance interior design, audience experiences, and how to use these screens in fun and creative ways.
PreVisualizations can be incredibly valuable tools for AV technology companies such as systems integrators, display manufacturers and AV designers.
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This is not the first time that uncertainty has caused the hospitality industry to come to a halt. When the industry finally re-opens, it will feel similar to a grand opening for many. This time, however, it will be much different.
Customer-facing channels are continually changing, and it’s important for brands to keep their messaging consistent as those channels evolve.