Traditional Digital Signage vs. Experiential Content

May 8, 2024 at 8:49 AM / by Brianna Morley posted in Digital Signage, Digital Signage Content, Forced Perspective, Intentional Content, Immersive Environments

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In recent years, technology has undoubtedly revolutionized the way we receive information. We’re now surrounded by eye-catching displays competing for our attention in various spaces, such as stores, airports, and even city streets. However, within the world of digital signage, a new way to share your message is emerging: experiential LED content. While it may seem like “digital signage content” is a general term to refer to digitally produced content, there are some factors that differentiate traditional digital signage from experiential content. Let’s dive into what some key differences are between these types of content.

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Transform Your LED Video Wall Into a 3D Deep Screen Display

March 11, 2024 at 10:43 AM / by Brianna Morley posted in Video Walls, Digital Signage Content, Forced Perspective, Immersive Environments

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LED video walls have become increasingly popular in recent years, with their versatility and ability to display high-quality content on a large scale. However, there is a new way to take these displays to the next level: 3D forced perspective and anamorphic illusions. With the right content, LED video walls can be transformed into powerful 3D illusions that create an immersive visual experience for viewers. 

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How PreVisualizations Enhance LED Video Wall Projects

March 1, 2024 at 5:16 PM / by Brianna Morley posted in Digital Signage, Digital Signage Content, Pre-visualization

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In a world where first impressions matter more than ever, businesses are always seeking innovative solutions to captivate their audiences. Utilizing video walls and digital signage to display awe-inspiring content and create visual experiences is one way they are achieving that goal. When it comes to video wall (especially LED) and digital display installations, creators can produce PreVisualizations (also known as PreVis or PreViz) to show what a digital display (and its proposed content) will look like in the environment where it will be located after installation. PreViz’s are usually in the form of a video rendering and offer flexibility as they can be created in either 2D or 3D. Check out the video below to see some examples of 2D and 3D PreVisualizations we've created for LED display projects!

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A LOOK AT RENDER IMPACT’S 2024 DIGITAL SIGNAGE AWARDS FINALISTS

December 5, 2023 at 1:40 PM / by Brianna Morley posted in Digital Signage Content, LED Displays, Forced Perspective, Immersive Environments

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The Global Digital Signage Awards, dedicated to honoring visionaries worldwide, celebrates those whose digital signage installations not only defy current standards but also propel the industry forward. We are immensely honored to announce that four projects showcasing our high impact LED display content have been selected as finalists for the prestigious 2024 Global Digital Signage Awards!

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The Intent of Your Content: Balancing Art & Information on Digital Signage

May 11, 2023 at 9:42 AM / by Brianna Morley posted in General, Digital Signage, Video Walls, Digital Signage Content, Intentional Content

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Digital signage has come a long way from its early days as a simple way to display information. While information and advertising messages were the main use cases in the past, today's digital displays are all about experiences and WOW-factor content. Whether it's a museum exhibit, a trade show booth, or a retail store, creating memorable moments on digital displays can help businesses and organizations stand out and leave a lasting impression on their customers. With the rise of social media and the desire for Instagrammable moments, content has become the focus, rather than an afterthought.

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Blending LED Walls Into Public Spaces with Intentional Content Design

December 5, 2022 at 11:00 AM / by Brianna Morley posted in Digital Signage, Video Walls, Digital Signage Content, LED Displays, custom content, digital displays, Forced Perspective

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What first comes to mind when you think of an LED screen? Is it a simple digital sign used to convey an advertising message, or is it a completely customizable blank canvas with endless opportunities to create remarkable viewing experiences? Hopefully the latter, as LED experiences have evolved significantly, and they offer an excellent form of creative expression. By incorporating intentional content design with careful attention to detail, the screen can feel as if it is part of the interior design, which can bring public spaces to life like never before! Keep reading to learn how LED walls can be used to enhance interior design, audience experiences, and how to use these screens in fun and creative ways.

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How PreVisualizations Can Help AV System Integrators Win More Jobs

January 6, 2021 at 3:18 PM / by Todd Rickenbach posted in Digital Signage, Video Walls, Digital Signage Content, LED Displays, Pre-visualization, digital displays

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PreVisualizations can be incredibly valuable tools for AV technology companies such as systems integrators, display manufacturers and AV designers. 

 

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Video Walls: Return on Experience Discussion with Industry Experts

December 23, 2020 at 12:13 PM / by Todd Rickenbach posted in Digital Signage, Video Walls, Digital Signage Content, LED Displays, Pre-visualization, digital displays

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What should be on your checklist? Discover the key components of a successful video wall implementation - from displays to content and software to AV design.

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Employee Communications in Hospitality During COVID-19

April 27, 2020 at 1:19 PM / by Todd Rickenbach posted in Digital Signage Content, digital displays, "COVID-19"

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This is not the first time that uncertainty has caused the hospitality industry to come to a halt.  When the industry finally re-opens, it will feel similar to a grand opening for many. This time, however, it will be much different.

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Digital Signage Content Design Tips for Brand Continuity

April 21, 2020 at 2:35 PM / by Todd Rickenbach posted in Video Content Marketing, Digital Signage Content, Motion Graphics, creative agency, custom content

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Customer-facing channels are continually changing, and it’s important for brands to keep their messaging consistent as those channels evolve.

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