As one of the gaming industry's largest trade shows, the Global Gaming Expo (G2E) draws over 25,000 attendees and visionary exhibitors from around the world, making it the ultimate stage for unveiling the latest in gaming innovations. Render Impact elevated the experience at G2E 2024 by providing WOW-factor content that transformed our partners' LED booth screens and captured the attention of attendees.
In the ever-evolving world of advertising, Augmented Reality, also known as AR, is becoming an increasingly valuable tool, particularly in the realm of Fake-Out-of-Home, or FOOH, advertising. FOOH advertising represents a modern form of marketing that utilizes cutting-edge technologies, particularly computer-generated imagery, or CGI, to create hyper-realistic visuals that never actually existed in the physical world. These captivating ads aim to draw attention, encourage interaction, and generate social media buzz. FOOH is now being revolutionized by AR technologies, and as a result, it’s not only creating WOW-factor experiences, but is also redefining the effectiveness and engagement of advertising campaigns.
The Global Gaming Expo (G2E) is one of the largest trade shows in the gaming industry. With thousands of attendees and exhibitors from around the world, G2E is a prime opportunity for companies to showcase their latest products and innovations. Render Impact was proud to be a part of G2E 2023 by providing WOW-factor 3D content to our partners for their unique LED booth screens.
Render Impact is honored to have attended and participated in InfoComm 2023 in Orlando, Florida. As one of the leading audiovisual trade shows in the country, InfoComm brought together 30,000 attendees and professionals from across the industry, providing the opportunity to connect with other individuals who share a passion for creating immersive and engaging experiences.
Why should I use 3D illusion content at my trade show booth?
Advancements in technology have allowed for LED walls to open a whole new market for high impact digital art. 3D and VFX designers now have endless opportunities to create stunning visual content for digital displays. Not only will using compelling 3D illusion content help your brand stand out against the competition in a busy trade show environment, but it will also create a truly memorable experience. From captivating forced perspective environments, to breathtaking anamorphic designs, let’s dive into a few different ways to use 3D illusion content on your next trade show booth LED video wall.
Congratulations - you made the purchase of a digital display and have watched your ROI grow higher than you were probably expecting. Why? Because digital signage has become the new norm and your customers are noticing more of your advertisements. One of the next steps in your plan might be purchasing more displays, but there is a list of questions to ask before taking that leap. The biggest question will likely involve the content. How will your marketing strategy change with the addition of more screens and different sizes? The answer to that question will depend heavily upon your means to create dynamic content that grabs attention and compels people to act.
Landscape Displays
Landscape, or horizontal displays are the first choice in a digital display format. It’s the format viewers are most accustomed to. TV’s, YouTube videos, tablets and smartphones have made this format the standard. Installing a new landscape screen is usually the first step to adding digital signage in a business. A study from small business owners found that their revenue increased by 86% when installing new digital signs in their stores.
The holiday season is here! The decorations are hung about with care and end of year sales are higher than ever, but it still feels like you missed something. You can’t quite put your finger on it when you look around but your digital screens and video wall catch your eye. Wait, no holiday joy on your eye-catching digital signage displays? Don't miss out on creating a truly engaging holiday experience for your customers while boosting the bottom line. No matter the industry, there are some great ways for you to create a digital winter wonderland that will grab your customer's attention.
The first time walking into a sports stadium, whether you were a kid or adult, your eyes looked up and found the Jumbotron display set up either in the middle of the arena or on either side of the stadium. You sat down in your seat and was enveloped in the action around you, but could look up at the screen and see the close up plays and other fan-engaging graphics. At one point in the not-so-distant past, that display was the home run in the sports world. Now, the bigger game to play is bringing your audience into the stadium and not just watching it from their couch at home. A big factor in attracting more fans is deploying more digital displays around the venue to engage and interact with fans with the goal of immersing them in an unforgettable experience.
Entertaining and informing gaming patrons is a never-ending goal of every organization. Many organizations have moved past the static images that informed guests while on property, but giving entertainment to patrons while they are waiting in line or walking through your resort is still lacking in many facilities. Digital motion media allows a continuation of the entertainment that the patron receives from their gaming devises and informs them of what is occurring throughout the facility – be it entertainment, food, special events, present offerings, special messaging or reinforcement of the great choice they made in gaming facility. The use of digital motion media can also be used in your social media and digital marketing offerings, therefore carrying your message from the facility to the outside marketplace.
Branding your business successfully is imperative to your company’s overall success and a logo animation is one of the most important brand communication tools. It offers a quick but clear and lasting visual snapshot of the company’s energy and identity. In a video, you only have a few seconds to get your brand featured, so you must make them count. Your logo or brand animation needs to stand out and leave your viewers with a positive, lasting impression.