In the ever-evolving world of advertising, Augmented Reality, also known as AR, is becoming an increasingly valuable tool, particularly in the realm of Fake-Out-of-Home, or FOOH, advertising. FOOH advertising represents a modern form of marketing that utilizes cutting-edge technologies, particularly computer-generated imagery, or CGI, to create hyper-realistic visuals that never actually existed in the physical world. These captivating ads aim to draw attention, encourage interaction, and generate social media buzz. FOOH is now being revolutionized by AR technologies, and as a result, it’s not only creating WOW-factor experiences, but is also redefining the effectiveness and engagement of advertising campaigns.
It’s next to impossible to go anywhere these days without coming across an LED Display. Once reserved for places like Times Square, Casinos and Sports Stadiums, you can now find video walls in Hospitals, Banks, Hotels, Restaurants - the list goes on and on. Simultaneously, content creators are using different techniques to produce jaw-dropping visual experiences for targeted audiences.