Render Impact Blog

As mentioned in our previous post, this is not the first economic debacle we have experienced in the past forty years of casino gaming.

Forty years ago, the only casino gaming markets that existed were Nevada and Atlantic City, and even though the economic and social times were unstable (Iranian Hostage of American embassy, 15% interest rates and political upheaval from Carter to Reagan Administrations) the building boom in Las Vegas, Laughlin and Atlantic City was in rigorous progress.

The recessions of the early 1990’s (during Desert Storm) and 2008, caused some patrons to limit their entertainment spend. In the aftermath of the attacks of 9/11, many people would not travel due to fear of further trouble. What brought people back was the thrill of the gaming and entertainment experience they craved.  The much needed push to bring people back was ignited by visual stimulation through varying media - outdoor, television and digital.

Having labored through many downturns in the hospitality industry over the past forty years, and being tasked with getting people to return, these are my recommendations. 

Casino Digital Signage: Hiring the Right Content Creation Agency to Keep Up With Your Ever-Changing Marketing Needs

What do you think of when just the word 'casino' is mentioned to you? Is it the thought of getting dressed to the nines for a night out on the town, or the sound of coins dropping down after a jackpot win, maybe even the bright lights that are trying to capture your attention each way you look. Something you can't say is that casinos aren't finding new ways to keep them on your mind. Digital Signage has become a hand-in-hand operation with casino work, so are you optimizing on all of your digital content options?