As one of the gaming industry's largest trade shows, the Global Gaming Expo (G2E) draws over 25,000 attendees and visionary exhibitors from around the world, making it the ultimate stage for unveiling the latest in gaming innovations. Render Impact elevated the experience at G2E 2024 by providing WOW-factor content that transformed our partners' LED booth screens and captured the attention of attendees.
In the ever-evolving world of advertising, Augmented Reality, also known as AR, is becoming an increasingly valuable tool, particularly in the realm of Fake-Out-of-Home, or FOOH, advertising. FOOH advertising represents a modern form of marketing that utilizes cutting-edge technologies, particularly computer-generated imagery, or CGI, to create hyper-realistic visuals that never actually existed in the physical world. These captivating ads aim to draw attention, encourage interaction, and generate social media buzz. FOOH is now being revolutionized by AR technologies, and as a result, it’s not only creating WOW-factor experiences, but is also redefining the effectiveness and engagement of advertising campaigns.
The Global Gaming Expo (G2E) is one of the largest trade shows in the gaming industry. With thousands of attendees and exhibitors from around the world, G2E is a prime opportunity for companies to showcase their latest products and innovations. Render Impact was proud to be a part of G2E 2023 by providing WOW-factor 3D content to our partners for their unique LED booth screens.
Render Impact is honored to have attended and participated in InfoComm 2023 in Orlando, Florida. As one of the leading audiovisual trade shows in the country, InfoComm brought together 30,000 attendees and professionals from across the industry, providing the opportunity to connect with other individuals who share a passion for creating immersive and engaging experiences.
Have you ever wished you could bring the outdoors, indoors? How about immersing an audience in a unique underwater experience in your lobby? 3D photorealistic CGI nature scenes allow us to do just that. Whether you want to add a realistic mountainside scene or a fantasy forest scene, the possibilities are endless when it comes to creating custom, photo-real CGI nature scenes for your direct-view LED video wall. Keep reading to find out more about what is possible and why you should take advantage of this incredible opportunity.
Why should I use 3D illusion content at my trade show booth?
Advancements in technology have allowed for LED walls to open a whole new market for high impact digital art. 3D and VFX designers now have endless opportunities to create stunning visual content for digital displays. Not only will using compelling 3D illusion content help your brand stand out against the competition in a busy trade show environment, but it will also create a truly memorable experience. From captivating forced perspective environments, to breathtaking anamorphic designs, let’s dive into a few different ways to use 3D illusion content on your next trade show booth LED video wall.
It’s next to impossible to go anywhere these days without coming across an LED Display. Once reserved for places like Times Square, Casinos and Sports Stadiums, you can now find video walls in Hospitals, Banks, Hotels, Restaurants - the list goes on and on. Simultaneously, content creators are using different techniques to produce jaw-dropping visual experiences for targeted audiences.
Over the last few years, an ancient form of art has resurfaced in the LED Display and Video Content industry. Advancements in LED display technology have given VFX and animation designers a whole new canvas to work on, allowing them to create truly unique viewer experiences. The art form I’m referring to is called anamorphic illusion and you may have seen viral videos of these playing on large digital billboards. Often described as "glasses-free" or 3D "naked eye", anamorphic illusions are generating a lot of buzz, especially on social media.
In the digital signage and video wall world, Pre-Visualizations (also known as PreVis or PreViz) can be produced to show what a digital display will look like - in the environment where it will be located - after installation. The PreViz is usually in the form of a video and can be 2-dimensional or 3-dimensional. A PreViz can be a very powerful sales tool for many companies who want to showcase their LED display, video wall or other digital signage solutions in a finished space.
The museum franchises, Ripley’s Believe It Or Not!, who are known for being fantastic and unbelievable are typically located in the heart of the commotion within their cities’ tourism districts. In New York City, NY, the museum’s location is certainly located in the center of it all, Times Square. Times Square is world renowned for its larger-than-life LED screens filled with eye-catching and mesmerizing motion graphics that are playing every minute of every day.