The holiday season is here! The decorations are hung about with care and end of year sales are higher than ever, but it still feels like you missed something. You can’t quite put your finger on it when you look around but your digital screens and video wall catch your eye. Wait, no holiday joy on your eye-catching digital signage displays? Don't miss out on creating a truly engaging holiday experience for your customers while boosting the bottom line. No matter the industry, there are some great ways for you to create a digital winter wonderland that will grab your customer's attention.
Any business setting that has a digital screen can be used to your full advantage. Adding festive animation can be as easy as updating your original digital signage content. Regular customers may be getting used to seeing the same select graphics on your screens and starting to tune them out. This could be a great opportunity to grab their attention again. With ROI increasing by 51% when using video marketing, change it up for the holiday season to regain those eyes and possibly start thinking about how you can advance your displays for the new year that is upon us.
Foot traffic increases with the hustle and bustle of gift shopping and the holiday season in general. This also leads to longer wait times and possibly missed opportunities with customers leaving because of it. Maximize the opportunity that comes with longer wait times and change that atmosphere by running dynamic, festive digital signage content that will grab the attention of your customers and provide more information about things to come or more reasons to shop this holiday season. This is great example of how video advertising has been perceived to cut wait time in half by 35%. The season is about giving back, so give your customers the best experience you can offer.
To finish off the final touches for your digital signage displays this December, don’t forget about New Year’s Eve and celebrating the start of a new year. If you are open for business and celebrating the start of another year, display a countdown! It could be an event, party, casino, bar, club; it doesn’t matter. Everyone is doing their own thing- dancing, having fun, laughing and all they want to do is know how close it is to midnight. If you create a dynamic countdown timer for your digital displays, all of your guests can count down together at the same time (like Times Square) and it creates a more memorable experience (vs. looking at their phones). Grab everyone’s attention with some flashy animation to make the crowd stop what they’re doing and be a single connected group to celebrate ringing in the New Year!