As we look back on 2023, our team is fondly revisiting some of the most unique content we created last year. This reflection is a time to celebrate our creativity and innovation, as each project reflects our commitment to pushing boundaries and delivering impactful content. In this blog post, we’d like to highlight just a few of the unique projects we completed in 2023.
Citizen Watch
We had the pleasure of working with Citizen Watch America to promote their recently opened flagship store on 5th Avenue in NYC. This new store is situated in an incredible location adjacent to Saks Fifth Avenue and across the street from Rockefeller Center. For Phase 1 of this project, we created compelling forced perspective 3D content of larger than life watches on the LED at their new storefront. Additionally, we brought a few of their stunning timepieces out of the box on JCDecaux NYC bus shelter displays along 5th Avenue.
Muckleshoot Casino Resort Tower
Our team created this stunning WOW-factor 3D content for the recently unveiled 96-foot high by 35-foot wide exterior LED display at Muckleshoot Casino Resort. As a Tribal Casino, nature and tribal history are of significant importance to Muckleshoot, which guided our creative direction. We also added a touch of that classic casino feeling, with coins falling from a slot machine and a casino marquee with flashing lights. This remarkable LED screen, provided by Primeview USA and seamlessly integrated by ALPHA, claims the title of the largest outdoor display outside of sports stadiums and holds the second-largest position overall in the State of Washington!
WWT
For this project, our team created a realistic CG aquarium and near-future data center flythrough for LED walls located at World Wide Technology’s New York City office in the sought-after One Manhattan West towers. The CG aquarium brings a tranquil ambiance into the space, immersing viewers in a calming and serene visual experience. In contrast, the high-energy 3D cinematic scene following a drone’s perspective as it ventures through a data center lined with high tech servers and flickering lights introduces dynamic energy to the space.
Seminole Hard Rock Roulette AR
This was a fun project! We were thrilled to work with Seminole Hard Rock Hotel & Casino on this augmented reality video which helped them generate buzz around the launch of their new table games. The collaboration allowed us to leverage cutting-edge technology to enhance the overall gaming experience, creating an immersive and captivating atmosphere for casino enthusiasts. The positive reception and excitement generated by the augmented reality video were truly gratifying for our team.
West Eleventh
Our team was selected to produce a number of high-level 3D content designs for the LED displays at the West Eleventh sales center in Miami, FL. The entrance to the sales center has LED displays covering the exterior, and our team created this stunning simulation of crashing waves for viewers to enjoy. The immersive design not only showcases our creative capabilities, but also adds an instagram-worthy first impression of the sales center, leaving a lasting impression on visitors.
Jamul Casino LED Wall
Our team enjoyed working with Jamul Casino and Aristocrat Gaming on a series of compelling forced perspective 3D content creations for the Link Zone LED wall. Tasked with bringing the beloved Buffalo Link game graphics to life on the expansive 52-foot wide concave video wall, our team embraced the opportunity for creative expression. The result is a captivating and must-see destination on the casino floor, where the 3D content enhances the overall gaming experience, driving game play and attracting the attention of casino guests.
Tachi Palace
Tachi Palace Casino Resort wanted to WOW guests with 3D content for their new exterior LED entrance display, provided by JCM Global, and we delivered! Our collaboration with their creative team involved designing a variety of 3D and forced perspective content optimized for the unique 3-screen configuration, ensuring a visually stunning and immersive experience for casino visitors.
InfoComm Mixer on the Vu Studios LED Volume
As one of the leading audiovisual trade shows in the country, InfoComm brought together 30,000 attendees and professionals from across the industry. We are honored that our team was selected to create an immersive viewing experience of 3D content for the massive LED volume at Vu Studios (155-foot wide by 26-foot high; over 18,000 pixels wide by 3,000 pixels high) for the Sixteen:Nine + AVIXA mixer.
J Resort
Creating content for this impressive 65-foot x 65-foot hotel tower LED wall at J Resort in Reno was truly an honor! Collaborating closely with the property team, our design team thoughtfully created a diverse array of 3D digital art for this expansive LED screen, supplied by YESCO. We brought this massive screen (dubbed the Art Wall) to life with various styles of 3D content, from captivating living art to time-lapse photorealism and dynamic fluid simulations.
SAVI
For this project with SAVI, we were tasked with creating compelling 3D content for the largest LG MAGNIT video wall LED screen in the country, at SAVI’s new HQ and experience center near Dallas. This project features a tilt-shift style animation with a CAT5 cable flying over and through a playfully rendered cityscape, bringing the buildings to life as the cable traverses through the city. Vibrant brand-colored particles appear as the city comes to life, turning the buildings from flat white to vibrant blue, purple and green. We took it up a notch by ending this scene with a 3D animated SAVI logo, ascending from soft-bodied spheres, colliding as it appears to move closer to viewers, as a forced perspective illusion.
ThermoFisher Scientific
Our team had a blast working on this forced perspective 3D content for the ThermoFisher executive conference. Presented on a 50-foot LED video wall, the sequence unfolds as the fighter jet gracefully maneuvers around its hangar, briefly turning to face the audience before embarking on its dramatic takeoff. The dynamic animation was thoughtfully synchronized with a high-energy montage in the background, effectively amplifying on-theme excitement among attendees.
Siemens Healthineers
For this project, we created anamorphic illusion content for the Siemens Healthineers booth at TCT 2023 in San Francisco. Siemens Healthineers used compelling 3D illusion content to help their booth stand out at this busy conference. Not only does anamorphic and forced perspective content help you to stand out in a busy trade show environment, but it will also create a truly memorable experience and perhaps an instagrammable moment!
Ripple Effect
We enjoyed collaborating with Ripple Effect Studios, an Electronic Arts (EA) studio, to work on the LED wall content (13-feet high by 8-feet wide) for their recently established Los Angeles offices! We simulated the studio's office space and created a remarkably realistic depiction of plant growth from a first-person shooter (FPS) perspective. This visually immersive 3D content for the studio's new workspace truly brings the environment to life!
PassItOn
This was a special project for us. We had the opportunity to collaborate with The Foundation for a Better Life and Clear Channel Outdoor's Airports Division on this 3D content. The project involved creating forced perspective digital display content, allowing us to bring the Pass It On Wright Brothers campaign to life on the LED boards at Denver International Airport. It was a unique and fulfilling opportunity to contribute to a meaningful initiative in a prominent airport setting.
Pearl River Jackpot
In close collaboration with ALPHA and Pearl River Resort's Golden Moon Hotel & Casino, our team crafted an exciting triggered Jackpot Celebration for the casino floor. Upon hitting a jackpot, the digital signage displays, video wall, and property speakers are transformed by an exhilarating audio-visual experience! The animated graphics on the screens dynamically showcase the winner's name and the amount won, becoming an integral part of the celebration.
Looking back on all we had accomplished last year fills our team with excitement for what’s ahead of us. We learn something new with each project and we're eager to use that knowledge to grow and create more impactful visual experiences. Our enthusiasm drives us to push boundaries and make a lasting impact in the world of content creation and digital art. Here’s to more WOW-factor content in 2024!