As we look back on 2025, our team is revisiting some of the standout projects we brought to life throughout the year. This reflection allows us to appreciate the creativity and ideas that shaped each piece of digital art, and to acknowledge the continued growth of our work. In this blog post, we are highlighting a few of the projects that helped define our year and inspired what comes next.
Capital One
Capital One reimagined its lobby as an immersive, calming space by bringing large LED displays to life with content designed to elevate the environment and create a memorable first impression. For this project, we created Virtual Living Plant Walls - a digital garden that spans the reception wall, ribbon display, and atrium. These plant walls feature scenes of greenery, flowing water, and subtle wildlife movement. The five-minute loop plays continuously and feels natural, blending quietly into the architecture while rewarding guests who pause to look closer. The installation has become one of the most well-received parts of the space, drawing frequent compliments and bringing a balanced sense of motion and calm to the lobby.
Raising Cane's
Raising Cane’s wanted a landmark digital moment at their Universal CityWalk Hollywood location that would stand out amid a crowded, visually noisy space. Our team designed a large-scale anamorphic piece that transforms the curved building’s LED canvas into a three-dimensional stage for Cane’s iconic menu items. Oversized chicken fingers, fries, toast, and Cane’s sauce are rendered in hyper-real detail, with choreographed motion and forced perspective that make the food appear to break the screen plane. The content was mapped to key viewing angles, ensuring the illusion holds for guests approaching from multiple directions. Every animation beat was tuned to be energetic yet legible, creating a looped experience that engages both passersby and those who pause to watch. The installation delivers a bold, playful, and shareable moment that turns the restaurant into a destination. We’re proud to have created a digital experience that sparks social engagement and elevates Cane’s brand at CityWalk.
Star Princess
Princess Cruises launched the Star Princess with a casino designed to match the ship’s dynamic energy. Our team created six themed LED environments that transformed the floor into immersive visual worlds: Prestige & Ultimate Welcome, STAR Galactica, Jackpot Hall of Fame, Winners Raffle, Seattle Skyline, and Alaskan Aurora. Each environment had its own personality, from shimmering celebrations to serene auroras and playful tropical scenes. Motion, light, and energy flowed throughout, with ribbons and pillars creating a cohesive, integrated experience. The content kept the space fresh and engaging, offering moments of excitement, adventure, and playful escapism. The result is a casino that elevates the ship’s atmosphere and turns every visit into a memorable part of the journey.
Kompose Kissimmee
Kompose is a design-focused hotel, and the lobby needed digital content that matched its bold fixtures, dramatic lighting, and carefully selected materials. Using six LED screens as a single stage, we created two rotating visual journeys: a stylized underwater world and a sweeping safari adventure. Forced perspective, cross-screen motion, and modular layers made the animations feel larger than the displays, while subtle brand integration reinforced Kompose’s identity. Motion was tuned for gaps between screens and varying viewing angles, ensuring smooth, legible animation throughout the space. Guests now experience a lobby that feels alive and immersive, with standout moments like elephants, turtles, and birds seeming to pop off the screen, creating wonder and encouraging second looks. The content system is flexible, reliable, and designed for future updates, giving Kompose a signature arrival experience that is both dynamic and welcoming.
San Francisco Airport Moment Tower
As part of the $2.4 billion redevelopment of San Francisco International Airport’s Harvey Milk Terminal 1, Clear Channel Airports wanted a landmark LED experience that would capture travelers’ attention. We transformed the 27-foot-tall screen into the Moment Tower, a living digital window designed to create “moments of pause” amid the busy terminal. Three experiences, Undersea, Safari, and Abstract Flow, use forced-perspective illusions to make turtles, lion cubs, and abstract shapes feel like they extend beyond the screen. Every asset was rendered with precise lighting, reflections, and shadows to maintain realism in various lighting conditions in the terminal. The installation quickly became one of the most photographed spaces at SFO, drawing smiles, awe, and engagement from travelers of all ages. By turning media into emotion and storytelling, the Moment Tower sets a new standard for airport displays that is artful, human, and memorable.
Live! Louisiana
When Live! Louisiana opened, they wanted more than a flashy entrance - they wanted an experience that made people stop and look up. A massive LED installation stretches from outside the entrance, through the vestibule, and across the main casino, with ceiling sections and a 4600-pixel-wide wall creating a continuous digital canvas. We produced three custom pieces, including Abstract Dreams, a hypnotic 3D casino dreamscape, Whale Watching, a serene, oversized whale that glides across the ceiling and wall, and Geaux Time, a bold, Mardi Gras-inspired celebration with vibrant patterns and a 3D logo reveal. Each piece was custom-designed for the unique LED canvases, with transitions and hero moments timed to draw attention and create an immersive experience. The result transforms the entrance to the casino into an engaging, Instagrammable experience that surprises and delights visitors. When guests arrive, they stop, look, and smile - exactly the reaction Live! wanted to set the tone for the property.
P&G
Procter & Gamble’s Alexandria Plant wanted its lobby to make an impact that reflected the company’s history, highlighted its products, and clearly expressed its values, creating a purposeful and polished welcome for employees, visitors, and VIPs. A two-story wall had already been designed to hold a 21-by-6-foot LED display, and our goal was to fill that canvas with content bold enough to anchor a high-level plant tour that was already scheduled. Working on a tight three-week timeline, we designed, built, and delivered a modular 3D content package that could grow over time while still feeling complete on day one. Our team created a virtual Story Case, a 3D forced-perspective display designed to feel like a permanent part of the space, with a content loop that includes three phases: a product spotlight, a factory-themed showcase featuring drones and robotic arms, and a medallion logo animation that returns to the resting state. At the center, a virtual screen with alpha transparency allowed the P&G team to update internal messaging easily while maintaining a consistent overall experience. The installation delivered professionalism and visual impact, giving visitors a standout moment that highlighted P&G’s legacy and forward-thinking approach. Its modular structure provided room to expand the showcase from Tide Pods to additional products, and the alpha-channel integration ensured ongoing flexibility without requiring full animation overhauls, resulting in lasting value and future-ready content.
Reunion Tower
Reunion Tower wanted to transform its lower levels, where guests often bypassed the story behind the landmark, into engaging, immersive spaces. Our team created two complementary experiences: Timeless Flight, a 3D flythrough of Dallas highlighting iconic landmarks, and a Historical Timeline and Trivia sequence that traces the tower’s history from 1978 to today. Both experiences use layered motion, depth, and subtle parallax to bring the content to life and encourage guests to pause and explore. A geodesic transition sequence ties the two screens together, reflecting the tower’s signature architecture and providing visual continuity. Animations were timed to guest movement, creating a seamless blend of entertainment and education that enhances the journey toward the observation deck. The installation turns the pre-ride experience into a destination itself - building anticipation, strengthening connection to the city, and making the approach to the skyline as memorable as the view above.
Yaamava
Yaamava Resort & Casino wanted to elevate their signature lounge, BEATS, with a digital experience that felt sophisticated, artistic, and fully integrated with the upscale interior. We created three distinct pieces, each with its own atmosphere, but with the same Classical Surrealism theme. The entryway presents a grand hall with chandeliers, a ballerina, and a classical guitarist, creating an immediate theatrical welcome. The dining area features a refined parlor with velvet seating, a gallery of musicians in classical attire, and subtle ambient animations that enhance conversation without distraction. The VIP booth transforms into a warm fireside lounge, with marble columns, bookshelves, and slow atmospheric motion providing a calm, luxurious backdrop. Together, the three LED canvases form a cohesive, immersive world that reinforces BEATS’ elevated identity, all while delivering ambient art and ensuring long-term visual sophistication.
Little North
Little Canada wanted to create an immersive world for their Little North exhibit. They wanted to bring the scene behind the physical miniature village to life with a seamless 270-degree projection. We were tasked with creating a dynamic Arctic tundra environment that matched the scale, perspective, and lighting of the real mode, including snow, dynamic skies, Northern Lights, and distant structures. Multiple thematic cycles, from calm daylight to aurora night and winter storms, shift the atmosphere in real time without overwhelming the miniature centerpiece. Environmental motion was carefully restrained to preserve realism, while projection mapping and multi-projector calibration ensured a seamless blend across curved and angled surfaces. Every visual element was crafted to feel like a natural continuation of the miniature, seamlessly blending the digital and physical worlds. The result is a cinematic, cohesive experience that delights guests and brings the miniature village to life as one continuous, believable world.
McDermott
At McDermott Will & Emery’s New York City offices, the goal of the LED installation around the 67th-floor staircase at One Vanderbilt in Manhattan was to enhance the space without competing with the skyline. Three high-resolution displays were treated as a continuous canvas, with stylized visuals that extend the architecture into a dimensional space. Soft spheres rise and flow across the staircase screens, using forced perspective to create depth aligned with the viewer’s eye level, encouraging pause and engagement. A separate ultra-wide screen offers a serene ocean view, with a sailboat, island, and a seagull that appears to fly beyond the frame, adding subtle depth and life. Every motion, color choice, and visual beat was designed to feel alive yet unobtrusive, supporting the office’s design and atmosphere. The result is a calming, immersive digital experience that draws attention, rewards observation, and complements the stunning city views.
DIZZIE Awards
Our team is proud to have been honored with two DIZZIE Awards at the 2025 Digital Signage Experience for projects in Hospitality and Restaurants, with a third recognition for our collaboration with Clear Channel Outdoor on the Moment Tower at SFO. The awards celebrate innovation in digital signage and experiential design, recognizing projects that combine technology, storytelling, and spatial design. We took home two awards - one for our work at Kompose Kissimmee, where six LED screens create a continuous digital canvas with underwater and safari scenes, and at Grand House Bar, where custom LED displays blend calm underwater visuals with playful casino motifs, enhancing the space without overwhelming it. The SFO Moment Tower transforms a 27-foot installation into a living canvas that stops travelers in their tracks. Across all three projects, the work demonstrates how well-designed digital content can elevate environments, deepen engagement, and leave lasting impressions.
Reflecting on all we accomplished in 2025 brings our team a renewed sense of motivation for the future. Every project brings new insight, and we are excited to build on that experience as we continue to grow and create meaningful visual work. Our passion for creativity inspires us to keep evolving and to leave a lasting impression in the world of immersive digital art, media architecture and experiential content creation. Here’s to another year of bold ideas and WOW-factor moments in 2026!