In the early part of 2016, Specialized Productions, Inc. (SPI) was experiencing significant growth in their creative division with more demand than ever for motion graphics and animation work. During this growth spurt, the sub-division, Render Impact, began to emerge. Now, as the year wanes, the official debut of Render Impact has arrived in time for the annual Global Gaming Expo in Las Vegas.
Render Impact will offer the same level of service as previously offered with SPI, along with some additional motion design services. Render Impact’s new service offerings will include video display ads, product videos, 3D animation and explainer videos. These new services are an addition to SPI’s previous service offerings that included digital signage content, promotional videos, logo animations, TV spots, video wall content, LED video boards and artistic video animations used as digital wall architecture.
The name Render Impact emerged from two concepts that SPI’s design team felt clearly represent the division: rendering and creating an impact. After SPI’s designers are finished designing and editing animated videos, they need to compress the large file with numerous layers of the motion graphics and 3D animations. This process is called rendering, thus ‘Render’ was derived. The reason SPI chose ‘Impact’ as the second part of the division’s name is quite literal. Animated video has the ability to create an engaging experience for viewers. It is every company’s goal (when creating branding and promotional videos) to create a clear, positive, and memorable impact on the viewer. When this impact is created, there is a sense of urgency to perform the Call-To-Action in the video.
Michael Tully, Vice President of SPI, is confident that Render Impact will only strengthen the company and expand its market share and client base. “It is my sincere pleasure to announce our new [division] where some of our most experienced and creative team members will directly oversee our continued growth,” said Michael Tully. SPI will continue to offer Audio Visual design and consulting services and digital signage content management under the SPI umbrella.