Contributing Editor


Recent Posts

4 Questions to Ask When Choosing a Digital Signage Content Partner

February 27, 2020 at 10:58 AM / by Contributing Editor posted in video content, creative agency, content partner

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By Richard Slawsky | Contributing writer, Digital Signage Today

 

A digital signage network can be a big investment, but one that’s worth the money.

Study after study shows the effectiveness of digital signage. For a restaurant, installing a digital menu board system can boost sales of featured items by just a few percent to 30 percent or more. For a retail store, a digital signage network can be part of an omnichannel strategy to help operators compete with online retailers. And for advertisers of all types, digital signage improves recall and fosters engagement.

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How To Take Your Casino Digital Signage Marketing to the Highest Levels

November 18, 2019 at 3:58 PM / by Contributing Editor posted in Digital Signage, Promotional, Digital Signage Content, Motion Graphics, creative agency, custom content, casino

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Casino Digital Signage: Hiring the Right Content Creation Agency to Keep Up With Your Ever-Changing Marketing Needs

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Digital Motion Media: Spicing Up the Visual Entertainment for Your Guests

February 19, 2019 at 2:34 PM / by Contributing Editor posted in Digital Signage, Promotional, Digital Signage Content, Motion Graphics, video content, Branding

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Entertaining and informing gaming patrons is a never-ending goal of every organization.  Many organizations have moved past the static images that informed guests while on property, but giving entertainment to patrons while they are waiting in line or walking through your resort is still lacking in many facilities.  Digital motion media allows a continuation of the entertainment that the patron receives from their gaming devises and informs them of what is occurring throughout the facility – be it entertainment, food, special events, present offerings, special messaging or reinforcement of the great choice they made in gaming facility.  The use of digital motion media can also be used in your social media and digital marketing offerings, therefore carrying your message from the facility to the outside marketplace.

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