Top 15 Video Advertising Trends & Stats of 2016

November 29, 2016 at 9:38 AM / by Jake Berg

No question about it: The major marketing trend of 2016 is visual marketing. Text lacks the power to communicate effectively, at least by itself; societal and technological shifts have changed the game. Mobile, desktop, tablet, and DOOH digital signage have all seen major changes in the past year.

  1. Video ads make up 35% of total online ad spending.
  2. An introductory email that includes a video receives an increase click-through rate by 96%.
  3. Mobile phone usage has exploded. A 2015 Pew study reveals 64% of Americans own smartphones, nearly twice the 2011 number.
  4. Animated explainer videos increase conversion rates by 20%.
  5. Consumers crave visual content, videos and high-quality images in particular.
  6. Mobile Internet use is conditioning Americans to notice, demand and consume high-quality visual content wherever they can find it — in printed marketing materials, slide shows, digital signage, etc.
  7. YouTube, the world’s most popular video website, has more than 1 billion users.
  8. Instagram, a recent social media entry that is photo/image-driven, already has more than 400 million active users — many of whom are in younger age groups.
  9. Marketing professionals admit to a significant problem of content overload. Companies are producing an overwhelming amount of text-based content for marketing purposes, across all verticals. B2B and consumer markets are overwhelmed by all of this and are beginning to tune out text-only communication.
  10. Including a video on your homepage can increase conversion rates by 20%.
  11. 55% of people in the U.S. watch videos every day, 78% of U.S. Internet users watch videos online every week!
  12. Thanks to social media and other factors, the human attention span has plunged from 12 seconds in 2000 to eight seconds in 2015, according to a widely reported study. Goldfish now have a longer attention span than humans, posing new challenges for marketers indeed!
  13. 30 second in-stream mobile video ads have an 88.3% completion rate.
  14. 22% of U.S. small businesses plan to create a video to post on multiple platforms in the next 12 months.
  15. 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI. - this includes digital signage, outdoor LED displays, 4K Video Walls, and T.V. Commercials.

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Topics: General, Digital Signage, Promotional, T.V. Spots, Video Walls

Jake Berg

Written by Jake Berg