No question about it: The major marketing trend of 2016 is visual marketing. Text lacks the power to communicate effectively, at least by itself; societal and technological shifts have changed the game. Mobile, desktop, tablet, and DOOH digital signage have all seen major changes in the past year.
- Video ads make up 35% of total online ad spending.
- An introductory email that includes a video receives an increase click-through rate by 96%.
- Mobile phone usage has exploded. A 2015 Pew study reveals 64% of Americans own smartphones, nearly twice the 2011 number.
- Animated explainer videos increase conversion rates by 20%.
- Consumers crave visual content, videos and high-quality images in particular.
- Mobile Internet use is conditioning Americans to notice, demand and consume high-quality visual content wherever they can find it — in printed marketing materials, slide shows, digital signage, etc.
- YouTube, the world’s most popular video website, has more than 1 billion users.
- Instagram, a recent social media entry that is photo/image-driven, already has more than 400 million active users — many of whom are in younger age groups.
- Marketing professionals admit to a significant problem of content overload. Companies are producing an overwhelming amount of text-based content for marketing purposes, across all verticals. B2B and consumer markets are overwhelmed by all of this and are beginning to tune out text-only communication.
- Including a video on your homepage can increase conversion rates by 20%.
- 55% of people in the U.S. watch videos every day, 78% of U.S. Internet users watch videos online every week!
- Thanks to social media and other factors, the human attention span has plunged from 12 seconds in 2000 to eight seconds in 2015, according to a widely reported study. Goldfish now have a longer attention span than humans, posing new challenges for marketers indeed!
- 30 second in-stream mobile video ads have an 88.3% completion rate.
- 22% of U.S. small businesses plan to create a video to post on multiple platforms in the next 12 months.
- 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI. - this includes digital signage, outdoor LED displays, 4K Video Walls, and T.V. Commercials.
