It’s next to impossible to go anywhere these days without coming across an LED Display. Once reserved for places like Times Square, Casinos and Sports Stadiums, you can now find video walls in Hospitals, Banks, Hotels, Restaurants - the list goes on and on. Simultaneously, content creators are using different techniques to produce jaw-dropping visual experiences for targeted audiences.
Over the last few years, an ancient form of art has resurfaced in the LED Display and Video Content industry. Advancements in LED display technology have given VFX and animation designers a whole new canvas to work on, allowing them to create truly unique viewer experiences. The art form I’m referring to is called anamorphic illusion and you may have seen viral videos of these playing on large digital billboards. Often described as "glasses-free" or 3D "naked eye", anamorphic illusions are generating a lot of buzz, especially on social media.
In the world of advertising and marketing, in regards to out of home communications, digital signage has become a key component of media that provides a perfect tool for businesses. However, in order for digital signage to become effective, the screen orientation must also be considered apart from all the other aspects.
As time goes by, technology continues to advance. With the advent of the digital age, more and more entities are turning to the Internet to transact business. With that being said, will it also be feasible to transfer to digital format in terms of marketing products and services? Studies have shown that about 80% of entities who have used digital signage marketing have experienced at least a 33% increase in sales compared to what they have earned using old fashioned or conventional marketing. There is no denying the fact that switching to digital signage is beneficial to any business, but to what extent?
Branding your business successfully is imperative to your company’s overall success and a logo animation is one of the most important brand communication tools. It offers a quick but clear and lasting visual snapshot of the company’s energy and identity. In a video, you only have a few seconds to get your brand featured, so you must make them count. Your logo or brand animation needs to stand out and leave your viewers with a positive, lasting impression.
The term “becoming digital” is now an ambiguous umbrella term referring to staying modern and relevant for customers. Staying relative to the public is imperative for the retail financial institution. Yes, many banks believe it is “trendy” to install a few digital screens around the customer floor and waiting area, filling the screens with mere self advertisements for promotional loans and financing for large purchases or new home buyers.
It's how you get it done. - also known as the Marketing Mix. This is an important fundamental concept to understand when strategizing the annual marketing plan. It is a set of marketing tools that a company uses to complete its marketing objectives in their predefined target market. When advertising products, companies use a combination of the mix’s 4 P’s to reach their goals. The 4 P’s are product, place, price, and promotion. These overlapping categories are changing as we become more dependent on technology because of Digital Disruption. In 2017, the use of video content in the marketing mix will only increase, and for good reason.
Repeatedly, I see articles about the increased “residual revenue” as a direct result of a digital signage installation and it causes me consternation. Why you might ask, because the digital signage (hardware) is merely a vehicle for the message. Big AV installation companies can mislead customers to assume that installing digital displays will automatically increase revenue. Wrong! Think of it this way: during the Super Bowl, companies have the ability to purchase “space” for commercials to be seen. If this purchased space does not have a compelling message and call-to-action, the commercial falls flat. The message is not remembered by the viewer and it does not increase revenue for the company. These Super Bowl advertisers need to create entertaining commercials that will grab the attention of the viewer.
Yes, it is repeatedly proven that having and using digital signage is advantageous for a business. If you are a business that has made the move to digital displays, I would like to commend you for making the change that will pay off in high dividends. Getting to those high returns on your investment takes a little insight and effort. Our founder observed this first hand during one of his first digital signage installations almost two decades ago, which inevitably led him to starting a content creation division within Specialized Productions, Inc. The content creation division, Render Impact, focuses on creating motion graphics and animated content for digital signage displays and other digital media formats.
No question about it: The major marketing trend of 2016 is visual marketing. Text lacks the power to communicate effectively, at least by itself; societal and technological shifts have changed the game. Mobile, desktop, tablet, and DOOH digital signage have all seen major changes in the past year.