3D Anywhere: Flat Screens, Curved Screens, Big Screens, Small Screens!

August 16, 2024 at 12:04 PM / by Brianna Morley

In the dynamic world of visual experiences, the evolution of 3D content has transformed drastically in recent years. What once required special glasses and dedicated screens has now moved beyond these confines, offering immersive experiences on flat screens and pushing boundaries by utilizing forced perspective and anamorphic content on high-quality LED canvases. This shift has not just changed how we see digital media, but has also made captivating, multidimensional storytelling accessible across various technological platforms. As a result, audiences can now enjoy more immersive content that blends imagination with reality.

3D Anywhere Forced Perspective Digital Display Content

The Rise of 3D Anywhere
While most digital-out-of-home, or DOOH, screens have long been associated with 2D content, recent advancements in rendering and display technology have brought 3D capabilities to just about any screen with stunning results. Through the creation of high-quality content that is created with dimension in mind, digital canvases of almost any shape or size can now deliver depth and realism that rival traditional 3D setups. This shift has made 3D experiences available beyond specialized theaters, bringing them into everyday environments, such as urban billboards, corporate lobbies, airports and shopping malls.

Carnival Corporation Anamorphic LED Globe Content at Resorts World Las Vegas

One of the most exciting aspects of 3D Anywhere is its ability to enhance storytelling and engagement among audiences. Advances such as higher refresh rates and improved pixel densities have made it possible to handle 3D content with unprecedented clarity and fidelity, representing a significant leap forward in flat screen functionality. This technological evolution not only enhances the viewing experience but also opens up new avenues for creative expression in fields like the entertainment industry. Integrating 3D capabilities into flat screens has sparked innovation in content creation, as artists and designers can now collaborate to explore new storytelling techniques and visual aesthetics. As a result, audiences around the world can now enjoy more immersive experiences that blend virtual and physical realities as this WOW-factor content seemingly pops off the screen and into the real world. 

Forced Perspective: Bringing Illusions to Life
So how is this glasses-free 3D content brought to life on digital canvases? One method is through forced perspective, a technique rooted in visual arts and photography. Forced perspective involves manipulating the scale and depth of objects to create visual illusions. In the realm of CG 3D content on digital displays, this technique has been revitalized, enabling digital artists to craft scenes that captivate and intrigue audiences. By adjusting angles and proportions, artists can generate hyper-realistic graphics that seamlessly blend with the physical world, often resulting in viewers needing to do a double-take. This method not only enhances the visual appeal of 3D content but also offers a unique way to engage audiences without the need for 3D glasses.

Fighter Jet Takeoff Forced Perspective 3D Content on 50-foot LED Video Wall at Executive Conference

Using forced perspective is particularly effective when creating mind-bending illusions on flat screens. Digital artists can explore the benefits of manipulating depth, commonly referred to as Z-space, to produce stunning visual effects. By playing with spatial norms and perceptions, these techniques allow viewers to experience environments that challenge conventional understandings of space. This exploration of Z-space on digital screens of many shapes and sizes has opened new possibilities for digital content, making it possible to present complex and immersive visuals that push the boundaries of traditional media. Thanks to these illusions, audiences can enjoy an innovative viewing experience that merges virtual and physical realities in a compelling and accessible manner.

Anamorphic Content: Revealing Hidden Realities
Anamorphic content takes 3D immersion to new heights, leveraging digital canvases to deliver stunning visual experiences. Unlike traditional 3D methods that rely on stereoscopic effects, anamorphic content uses perspective and distortion to unveil hidden details and perspectives. This technique shines in large-scale installations and interactive displays, where viewers can uncover new dimensions within familiar settings.

E11EVEN Miami: Anamorphic & Forced Perspective LED Content 

LED screens provide an ideal canvas for anamorphic content, offering vibrant colors, high contrast ratios, and seamless integration of digital effects. From art exhibitions to marketing campaigns, anamorphic 3D captivates audiences by transforming ordinary surfaces into dynamic storytelling platforms. This innovation not only showcases technical prowess but also invites viewers to reimagine their surroundings through a lens of creativity and wonder.


The Future of 3D Anywhere
The future of 3D Anywhere technology is seemingly limitless, driven by advancements in display technology, content creation tools, and evolving audience expectations. As more companies embrace the benefits of creating captivating 3D Anywhere with digital art and dynamic content, the line between physical and virtual realities continues to blur.

Muckleshoot Hotel Tower LED 3D Content Experience

The evolution of 3D Anywhere represents a major shift in visual storytelling and immersive experiences. By using techniques like forced perspective and anamorphic illusions, digital artists are transforming how we experience art, entertainment, and information. As technology moves forward, so will our ability to explore new possibilities in perception and creativity. 

Learn more about transforming your LED video wall into a 3D deep screen display

Interested in learning more about creating your own customized 3D Anywhere content? Render Impact is here to help! Let’s bring your vision to life in ways that will truly WOW your audience.

Topics: Video Walls, anamorphic illusion, Forced Perspective, Intentional Content, Immersive Environments

Brianna Morley

Written by Brianna Morley