7 Content Metrics to Get the Most ROI On Your Digital Signage

December 6, 2016 at 6:55 PM / by Jake Berg posted in General, Digital Signage, Video Content Marketing, Digital Signage Content

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Yes, it is repeatedly proven that having and using digital signage is advantageous for a business.  If you are a business that has made the move to digital displays, I would like to commend you for making the change that will pay off in high dividends.  Getting to those high returns on your investment takes a little insight and effort.  Our founder observed this first hand during one of his first digital signage installations almost two decades ago, which inevitably led him to starting a content creation division within Specialized Productions, Inc.   The content creation division, Render Impact, focuses on creating motion graphics and animated content for digital signage displays and other digital media formats. 

   You might also like: Content Design Tips for Brand Continuity

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Synchronizing Digital Signage Screens: Casinos Aren't Naked Anymore

November 3, 2016 at 5:03 PM / by Lindsey Vandermaas posted in Video Walls, Digital Signage Content

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Yes, digital signage is a great promotional and branding tool for casinos, but it is actually a multi-purpose technology that is also used as architectural wall coverings.  Creating moods using digital signage technology is not only found in NYC’s Times Square, or Tokyo’s Shibuya. Industries such as hospitality and gaming, and venues such as  are taking advantage of this immersive feeling created by engaging visuals on digital screens.  Some casinos have started testing this multi-purpose concept such as the iconic Cosmopolitan Casino Hotel in Las Vegas.  It is now finally being realized by some mid-size to smaller gaming establishments.

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