Digital signage is a very efficient and effective method of marketing- if done correctly. All too often, common errors prohibit this leading form of advertising from working its magic. Boring and ineffective content, along with old content all hinder the opportunities that digital signage can bring to a business or brand.
During a look through a company’s budget, it’s evident that more money is being directed towards content marketing. The impact it has and its ability to engage customers on many different digital platforms makes it the most preferred method of marketing for most businesses.
While there are several categories of content marketing, it’s important to know which will be effective in engaging customers as well as having the largest convertibility rates. Blog posts and display ads, among other types of static content, can be effective, but motion has been found to be more effective when used on certain mediums such as digital signage. The fact that it draws the attention, and keeps the audience engaged makes it more effective.
Here are several reasons why motion digital signage content is more effective than static:
The Video revolution is here with us! Wyzowl statistics indicates that 61% of businesses are using video content marketing. The trend is set to continue and may reach new heights sooner than expected. Here are ten benefits that businesses will derive from using video marketing.
Branding your business successfully is imperative to your company’s overall success and a logo animation is one of the most important brand communication tools. It offers a quick but clear and lasting visual snapshot of the company’s energy and identity. In a video, you only have a few seconds to get your brand featured, so you must make them count. Your logo or brand animation needs to stand out and leave your viewers with a positive, lasting impression.
You now have another way to engage your audience with your Facebook marketing efforts. Facebook officially rolled out a new batch of Facebook Page Cover Videos (as opposed to still images).
Fill the holes in your creative agency and offer value added services to your clients through partnerships with smaller, complementing agencies. Your clients will love you for it.
The majority of marketing and advertising agencies have no more than 10 employees. According to the U.S. Bureau Census, 68% of the 50,000 registered agencies have only 5 workers. This type of small, intimate company does not have the financial and labor resources that a large agency would have to employ a large creative staff experienced in all types of media, production and creative design. However, there are many advantages to having a smaller team compared to the larger agencies and in-house corporate marketing departments.
Continuity is one of the most important factors to consider when sending your message to your intended audience, no matter what medium is chosen. Many people focus solely on brand consistency which is a big part of brand marketing but continuity is equally important. Brand continuity is essential for success because it helps businesses reinforce their image. On average, a person needs to see a message or image about seven times, delivered in various ways to retain the message or image of an advertising campaign. It is important to realize that those seven different times your advertising message reaches your intended person, the message needs to be similar enough to be associated with those other six times they saw your advertisement. Brand continuity ensures that your business gains the market visibility, reliable image and competitive edge it needs.
Promoting live events to reach your ideal regional segment can be costly both in effort and funds spent. It has been statistically proven that people who are already at an arena or event center are significantly more likely to go to another event at that same venue and spread the message to friends and family about upcoming events they saw showcased. Promotion of live events should be focusing on the "low hanging fruit" of current patrons. For example, people attending a Bon Jovi event probably have younger children or grandchildren, making it an opportune time to promote your upcoming event "Muppets On Ice" on the existing digital signage displays throughout the building. They will remember this event because there is close relevance to their personal lives.
Re-purposing your content and marketing assets may not feel completely natural, but there are several reasons why using existing material will help your marketing staff and your company image. Reusing content can be daunting since it requires not only strategic creativity, but also tactical planning. Read below to find some pointers and advantages on how to re-purpose your library of digital signage content.
Most people understand that not using a product or service to it’s full potential is a waste of money. It reminds me of when my father or uncle would seem to exacerbate when I would not fill my car with premium gas. My little zippy hybrid car manual’s instructions recommended premium. The reason for their dismay with my lack of concern over gas type had to do with their own experiences.
My dad owned a mint 1967 classic black Porsche 911. For my uncle, it was all about the comfort of his car since he is 6 foot 6 inches tall, and has gone between Cadillac's and Lincoln's his entire life (that I can remember). Both my dad and uncle could add regular gas to their cars, but they knew it would not allow the car to perform at maximum levels and deteriorate the automobiles faster. My dad even went on to explain the ideas of the higher octane levels resulting in engine knocking and compression ratio. In high-performance vehicles, which have a high compression ratio, the engines are more prone to pre-ignition and this is why they can truly benefit from premium fuel.