10 Benefits of Using Animated Digital Signage Content

January 24, 2017 at 8:31 AM / by Todd Rickenbach posted in General, Digital Signage

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Digitаl Signage displays are used for on-location promotional advertising to build awareness оf a company's brand and products. Thе promotional video content is displayed viа LED or LCD mоnitоrѕ аnd may be рrоjесtеd as wеll. This tуре оf digital ѕignаgе is uѕuаllу fоund in hоtеlѕ, shopping malls, sports venues, restaurants, airports, busy metropolitan centers аnd train stations, аmоng оthеr places. The content thаt iѕ seen оn thе displays iѕ uploaded аnd соntrоllеd bу соmрutеr and media players uѕing specialized ѕоftwаrе.

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Which Is Better for Your Video Wall - Art or Information?

January 10, 2017 at 10:23 AM / by Todd Rickenbach posted in General, Video Walls

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By Richard Slawsky contributor, Digital Signage Today


Video walls are becoming increasingly popular as a way to attract and engage customers. They draw people in, immersing them in a brand or experience.

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Want To Make Your 2017 Marketing Mix Better? Use Video Content

January 4, 2017 at 2:02 PM / by Jake Berg posted in General, Promotional, Video Content Marketing

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It's how you get it done. - also known as the Marketing Mix.  This is an important fundamental concept to understand when strategizing the annual marketing plan.  It is a set of marketing tools that a company uses to complete its marketing objectives in their predefined target market.  When advertising products, companies use a combination of the mix’s 4 P’s to reach their goals.  The 4 P’s are product, place, price, and promotion.  These overlapping categories are changing as we become more dependent on technology because of Digital Disruption.  In 2017, the use of video content in the marketing mix will only increase, and for good reason.

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Do You REALLY See Digital Signage Residual Revenue?

December 20, 2016 at 12:08 PM / by Jake Berg posted in General, Digital Signage, Promotional, Video Content Marketing

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Repeatedly, I see articles about the increased “residual revenue” as a direct result of a digital signage installation and it causes me consternation. Why you might ask, because the digital signage (hardware) is merely a vehicle for the message.  Big AV installation companies can mislead customers to assume that installing digital displays will automatically increase revenue.  Wrong!  Think of it this way: during the Super Bowl, companies have the ability to purchase “space” for commercials to be seen.  If this purchased space does not have a compelling message and call-to-action, the commercial falls flat.  The message is not remembered by the viewer and it does not increase revenue for the company.  These Super Bowl advertisers need to create entertaining commercials that will grab the attention of the viewer.

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The Benefits of Using Unique Logo Animations

December 13, 2016 at 8:29 AM / by Todd Rickenbach posted in General

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Buѕinеѕѕes аrе lооking fоr nеw аnd creative logos nоt bесаuѕе thеy lоvе Art, but because thеу wаnt thеir сuѕtоmеrѕ tо remember thеm in thе futurе (brand reinforcement). Fоr еxаmрlе, whеn ѕоmеоnе mеntiоnѕ thе tеrm "Yаhоо", mоѕt реорlе will imаginе thе Yаhоо lоgо with the еxсlаmаtiоn mаrk (Yаhоо!). Thiѕ hарреnѕ bесаuѕе реорlе rесоgnizе thе lоgо оf a wеbѕitе if thеу love thеir services.

You might also like: Content Design Tips for Brand Continuity

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7 Content Metrics to Get the Most ROI On Your Digital Signage

December 6, 2016 at 6:55 PM / by Jake Berg posted in General, Digital Signage, Video Content Marketing, Digital Signage Content

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Yes, it is repeatedly proven that having and using digital signage is advantageous for a business.  If you are a business that has made the move to digital displays, I would like to commend you for making the change that will pay off in high dividends.  Getting to those high returns on your investment takes a little insight and effort.  Our founder observed this first hand during one of his first digital signage installations almost two decades ago, which inevitably led him to starting a content creation division within Specialized Productions, Inc.   The content creation division, Render Impact, focuses on creating motion graphics and animated content for digital signage displays and other digital media formats. 

   You might also like: Content Design Tips for Brand Continuity

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Top 15 Video Advertising Trends & Stats of 2016

November 29, 2016 at 9:38 AM / by Jake Berg posted in General, Digital Signage, Promotional, T.V. Spots, Video Walls

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No question about it: The major marketing trend of 2016 is visual marketing. Text lacks the power to communicate effectively, at least by itself; societal and technological shifts have changed the game. Mobile, desktop, tablet, and DOOH digital signage have all seen major changes in the past year.

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Digital Signage System Integrators: Impress Your Video Wall Customers

November 23, 2016 at 1:16 PM / by Todd Rickenbach posted in General, Digital Signage, Video Walls

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Why is it so important to ‘wow’ the client after their purchase?  Simple, they need to be reassured that they made a good purchase, and in doing so, they will tell their colleagues in other companies about their ‘smart buy.’  It doesn’t take a marketing guru to understand that word-of-mouth is the best and most effective form of promotion.  Having brand advocates is one of the most important goals for companies to spread awareness about their company.

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Warning! Are You Paying Too Much to Produce Your TV Spots?

October 24, 2016 at 4:46 PM / by Todd Rickenbach posted in General, T.V. Spots, Motion Graphics

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This information is for anyone that has created a TV commercial or thought about making one.  Let’s focus on the three main steps, and how they’ve changed.

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4 Main Advantages of Digital Signage in Healthcare

October 20, 2016 at 4:58 PM / by Jake Berg posted in General

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The benefits of moving to digital signage platforms for Hospitals, Emergency Care facilities, and doctor’s practices are clear to the administrative staff and the doctors of these institutions.  There are four main advantages that are hard to ignore:

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