Render Impact is honored to have attended and participated in InfoComm 2023 in Orlando, Florida. As one of the leading audiovisual trade shows in the country, InfoComm brought together 30,000 attendees and professionals from across the industry, providing the opportunity to connect with other individuals who share a passion for creating immersive and engaging experiences.
Digital signage has come a long way from its early days as a simple way to display information. While information and advertising messages were the main use cases in the past, today's digital displays are all about experiences and WOW-factor content. Whether it's a museum exhibit, a trade show booth, or a retail store, creating memorable moments on digital displays can help businesses and organizations stand out and leave a lasting impression on their customers. With the rise of social media and the desire for Instagrammable moments, content has become the focus, rather than an afterthought.
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The feeling of joy that comes with winning a jackpot is hard to beat - it is an incredible experience that can change someone’s life in the blink of an eye. However, a major objective casinos face is building excitement when guests hit that sought after jackpot.
What first comes to mind when you think of an LED screen? Is it a simple digital sign used to convey an advertising message, or is it a completely customizable blank canvas with endless opportunities to create remarkable viewing experiences? Hopefully the latter, as LED experiences have evolved significantly, and they offer an excellent form of creative expression. By incorporating intentional content design with careful attention to detail, the screen can feel as if it is part of the interior design, which can bring public spaces to life like never before! Keep reading to learn how LED walls can be used to enhance interior design, audience experiences, and how to use these screens in fun and creative ways.
Have you ever wished you could bring the outdoors, indoors? How about immersing an audience in a unique underwater experience in your lobby? 3D photorealistic CGI nature scenes allow us to do just that. Whether you want to add a realistic mountainside scene or a fantasy forest scene, the possibilities are endless when it comes to creating custom, photo-real CGI nature scenes for your direct-view LED video wall. Keep reading to find out more about what is possible and why you should take advantage of this incredible opportunity.
Why should I use 3D illusion content at my trade show booth?
Advancements in technology have allowed for LED walls to open a whole new market for high impact digital art. 3D and VFX designers now have endless opportunities to create stunning visual content for digital displays. Not only will using compelling 3D illusion content help your brand stand out against the competition in a busy trade show environment, but it will also create a truly memorable experience. From captivating forced perspective environments, to breathtaking anamorphic designs, let’s dive into a few different ways to use 3D illusion content on your next trade show booth LED video wall.
It’s next to impossible to go anywhere these days without coming across an LED Display. Once reserved for places like Times Square, Casinos and Sports Stadiums, you can now find video walls in Hospitals, Banks, Hotels, Restaurants - the list goes on and on. Simultaneously, content creators are using different techniques to produce jaw-dropping visual experiences for targeted audiences.
Over the last few years, an ancient form of art has resurfaced in the LED Display and Video Content industry. Advancements in LED display technology have given VFX and animation designers a whole new canvas to work on, allowing them to create truly unique viewer experiences. The art form I’m referring to is called anamorphic illusion and you may have seen viral videos of these playing on large digital billboards. Often described as "glasses-free" or 3D "naked eye", anamorphic illusions are generating a lot of buzz, especially on social media.
PreVisualizations can be incredibly valuable tools for AV technology companies such as systems integrators, display manufacturers and AV designers.