The first time walking into a sports stadium, whether you were a kid or adult, your eyes looked up and found the Jumbotron display set up either in the middle of the arena or on either side of the stadium. You sat down in your seat and was enveloped in the action around you, but could look up at the screen and see the close up plays and other fan-engaging graphics. At one point in the not-so-distant past, that display was the home run in the sports world. Now, the bigger game to play is bringing your audience into the stadium and not just watching it from their couch at home. A big factor in attracting more fans is deploying more digital displays around the venue to engage and interact with fans with the goal of immersing them in an unforgettable experience.
There are many different thoughts, ideas, and goals that run through your head when deciding to invest in digital signage for your business. The biggest thought is often based around what content is going to run on your digital screens! You’ve done your research, seen what your competitors are doing, and are ready to install the screens. The big, empty screens are waiting to be filled with content for your audience to see. There are different options when planning and creating your digital signage content; two of the biggest design options are Custom Creation versus Template Driven. Both content creation options will help fill your screens, but they will likely produce different results and have a different effect on your audience. Here are some major factors to consider when deciding which is right for your business.
Every day you see advertisements whether that be online, during your travels, or in a place of business. We are a society that is affected by marketing and gaining people's attention, it's why you are currently reading this blog right now. More than that, lifestyle's are changing. Long gone are the days of printing out flyers and distributing them around town. So why are you still using that same type of static graphic on your digital signage?