Digital Motion Media: Spicing Up the Visual Entertainment for Your Guests

February 19, 2019 at 2:34 PM / by Anthony "Bert" Bertino posted in Digital Signage, Promotional, Digital Signage Content, Motion Graphics, video content, Branding

0 Comments

Entertaining and informing gaming patrons is a never-ending goal of every organization.  Many organizations have moved past the static images that informed guests while on property, but giving entertainment to patrons while they are waiting in line or walking through your resort is still lacking in many facilities.  Digital motion media allows a continuation of the entertainment that the patron receives from their gaming devises and informs them of what is occurring throughout the facility – be it entertainment, food, special events, present offerings, special messaging or reinforcement of the great choice they made in gaming facility.  The use of digital motion media can also be used in your social media and digital marketing offerings, therefore carrying your message from the facility to the outside marketplace.

Read More

What To Consider Before Creating Video Wall Content

August 27, 2018 at 11:48 AM / by Todd Rickenbach posted in General, Digital Signage, Video Walls, video content, creative agency

0 Comments

The key medium for engaging customers, promoting brands, and delivering messages to the masses is through digital signage, but this medium can go a long way beyond this, as digital displays are rapidly used to create an exciting, engaging and unique aesthetic.

Read More

How to Affordably Achieve Your Goals After Digital Signage is Installed

July 6, 2018 at 12:40 PM / by Todd Rickenbach posted in Digital Signage, Digital Signage Content

0 Comments

Digital signage is a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to a targeted audience.

Read More

Horizontal Landscape vs. Vertical Portrait Digital Signage Displays

June 7, 2018 at 9:26 AM / by Jake Berg posted in General, Digital Signage, Digital Signage Content

2 Comments

In the world of advertising and marketing, in regards to out of home communications, digital signage has become a key component of media that provides a perfect tool for businesses. However, in order for digital signage to become effective, the screen orientation must also be considered apart from all the other aspects.

Read More

5 Key Steps to Digital Signage Content Strategy

April 2, 2018 at 9:53 PM / by Todd Rickenbach posted in General, Digital Signage, Digital Signage Content

0 Comments

Digital signage can be one of the best marketing moves that you can make for your company. For you to execute digital signage successfully, there are some things that you need to consider. It's imperative to know that, like any other digital media out there, digital signage boils down to the quality of content that you create for your specific audience. For a company to make it in the digital world, the company has to devote enough time and resources to build a strong and powerful digital signage content strategy that is engaging and relevant to the targeted audience. Here are five critical approaches to curating great digital signage content.

Read More

7 Benefits of Outsourcing Digital Signage Content

March 19, 2018 at 1:42 PM / by Todd Rickenbach posted in General, Digital Signage, Digital Signage Content

0 Comments

 

Today, businesses are using digital signage content to gain a competitive edge. Digital signage is a marketing strategy that uses digital screens to display content. Digital signage has evolved quickly over the past decade and there are now seemingly endless solutions that businesses can use. Digital signage displays have the ability to show multimedia content such as motion graphics, animation or static images. One of the questions that lingers in many business owners’ minds is whether they should hire their own digital signage content designer or whether they should outsource. While there are some advantages that can come from hiring your own content designer, outsourcing has its own list of benefits – some of which make the strategy not just effective, but also successful to a business. Here are some benefits that come from outsourcing digital signage content.

Read More

5 Ways to Measure ROI on Your Digital Signage Investment

February 20, 2018 at 10:05 AM / by Todd Rickenbach posted in General, Digital Signage

0 Comments

Digital signage is becoming the new thing in marketing campaigns, directed to draw in more customers, increase sales, and create more brand awareness. On the internal side, digital signage improves productivity by reminding employees of the company’s policies and processes. It is a sound investment, but you have to figure out the value you want out of it before jumping on the digital signage wagon. Measuring the Return on Investment (ROI) seems simple – just get the difference between the investment cost and the benefits from implementation – but it’s easier said than done due to the complexities of the benefits and costs of implementation.

Read More

6 Reasons to Switch from Print to Digital Signage

January 30, 2018 at 11:02 AM / by Jake Berg posted in General, Digital Signage, LED Displays

0 Comments

As time goes by, technology continues to advance. With the advent of the digital age, more and more entities are turning to the Internet to transact business. With that being said, will it also be feasible to transfer to digital format in terms of marketing products and services? Studies have shown that about 80% of entities who have used digital signage marketing have experienced at least a 33% increase in sales compared to what they have earned using old fashioned or conventional marketing. There is no denying the fact that switching to digital signage is beneficial to any business, but to what extent?

Read More

Why Your Digital Signage Content is Boring

January 19, 2018 at 9:58 AM / by Gianna Tully posted in Digital Signage, Digital Signage Content, Motion Graphics

1 Comment

Digital signage is a very efficient and effective method of marketing- if done correctly. All too often, common errors prohibit this leading form of advertising from working its magic. Boring and ineffective content, along with old content all hinder the opportunities that digital signage can bring to a business or brand.

Read More

Event Marketing and Promoting: Is Your Event Visible?

March 22, 2017 at 11:09 PM / by Todd Rickenbach posted in General, Digital Signage, Promotional, Video Content Marketing

0 Comments

 

Promoting live events to reach your ideal regional segment can be costly both in effort and funds spent. It has been statistically proven that people who are already at an arena or event center are significantly more likely to go to another event at that same venue and spread the message to friends and family about upcoming events they saw showcased. Promotion of live events should be focusing on the "low hanging fruit" of current patrons. For example, people attending a Bon Jovi event probably have younger children or grandchildren, making it an opportune time to promote your upcoming event "Muppets On Ice" on the existing digital signage displays throughout the building. They will remember this event because there is close relevance to their personal lives.

Read More