By Richard Slawsky | Contributing writer, Digital Signage Today
A video wall deployment can run into many thousands of dollars. Content should not be an afterthought.
Having labored through many downturns in the hospitality industry over the past forty years, and being tasked with getting people to return, these are my recommendations.
At the moment, the world feels like it’s spinning, upside-down at high speed with no off switch. The coronavirus has uprooted every industry and consumers are in a panic on what they need and where to get it. But in the midst of waiting for the dust to clear, you are left wondering how you can help your customers from a distance.
THE OVERVIEW
Technology has long been an important asset in the medical industry, reducing time, saving money, and improving patient outcomes. As the healthcare industry looks to the future, organizations are noticing that the benefits of technology reach past the operating room and can improve the overall patient experience.
Congratulations - you made the purchase of a digital display and have watched your ROI grow higher than you were probably expecting. Why? Because digital signage has become the new norm and your customers are noticing more of your advertisements. One of the next steps in your plan might be purchasing more displays, but there is a list of questions to ask before taking that leap. The biggest question will likely involve the content. How will your marketing strategy change with the addition of more screens and different sizes? The answer to that question will depend heavily upon your means to create dynamic content that grabs attention and compels people to act.
Landscape Displays
Landscape, or horizontal displays are the first choice in a digital display format. It’s the format viewers are most accustomed to. TV’s, YouTube videos, tablets and smartphones have made this format the standard. Installing a new landscape screen is usually the first step to adding digital signage in a business. A study from small business owners found that their revenue increased by 86% when installing new digital signs in their stores.
Casino Digital Signage: Hiring the Right Content Creation Agency to Keep Up With Your Ever-Changing Marketing Needs
What do you think of when just the word 'casino' is mentioned to you? Is it the thought of getting dressed to the nines for a night out on the town, or the sound of coins dropping down after a jackpot win, maybe even the bright lights that are trying to capture your attention each way you look. Something you can't say is that casinos aren't finding new ways to keep them on your mind. Digital Signage has become a hand-in-hand operation with casino work, so are you optimizing on all of your digital content options?
If you are not engaged with digital signage on a regular basis, it might surprise you when you turn around one day and really take in the different advertising that is surrounding you. It's found a common place in our environment that when a company isn't taking advantage of the latest product, they become lost in the background. Just take a look at Times Square or the Las Vegas strip.
The first time walking into a sports stadium, whether you were a kid or adult, your eyes looked up and found the Jumbotron display set up either in the middle of the arena or on either side of the stadium. You sat down in your seat and was enveloped in the action around you, but could look up at the screen and see the close up plays and other fan-engaging graphics. At one point in the not-so-distant past, that display was the home run in the sports world. Now, the bigger game to play is bringing your audience into the stadium and not just watching it from their couch at home. A big factor in attracting more fans is deploying more digital displays around the venue to engage and interact with fans with the goal of immersing them in an unforgettable experience.
It is important that you consider some essential tips when creating an effective digital signage campaign. Digital signage can only be attractive, unique and a success if the display can capture the attention of people. In doing so, your amazing content will definitely draw more people to your business. Here are 11 tips to create effective digital signage content: