Re-purposing your content and marketing assets may not feel completely natural, but there are several reasons why using existing material will help your marketing staff and your company image. Reusing content can be daunting since it requires not only strategic creativity, but also tactical planning. Read below to find some pointers and advantages on how to re-purpose your library of digital signage content.
The Render Impact creative team won two American Advertising Awards in early 2016 for a motion graphics TV commercial and logo animation created for the Prairie Band Casino & Resort. The Prairie Band Casino & Resort submitted the entries on behalf of Render Impact to the 9th District of the 15 total AAF National Districts. The 9th District, also known as the Topeka AAF Club, held their awards ceremony on February 1, 2016 with a Mad Men themed party. Click here to see the motion graphics videos the Render Impact creative team produced for Prairie Band Casino & Resort.
The museum franchises, Ripley’s Believe It Or Not!, who are known for being fantastic and unbelievable are typically located in the heart of the commotion within their cities’ tourism districts. In New York City, NY, the museum’s location is certainly located in the center of it all, Times Square. Times Square is world renowned for its larger-than-life LED screens filled with eye-catching and mesmerizing motion graphics that are playing every minute of every day.
Digitаl Signage displays are used for on-location promotional advertising to build awareness оf a company's brand and products. Thе promotional video content is displayed viа LED or LCD mоnitоrѕ аnd may be рrоjесtеd as wеll. This tуре оf digital ѕignаgе is uѕuаllу fоund in hоtеlѕ, shopping malls, sports venues, restaurants, airports, busy metropolitan centers аnd train stations, аmоng оthеr places. The content thаt iѕ seen оn thе displays iѕ uploaded аnd соntrоllеd bу соmрutеr and media players uѕing specialized ѕоftwаrе.
By Richard Slawsky contributor, Digital Signage Today
Video walls are becoming increasingly popular as a way to attract and engage customers. They draw people in, immersing them in a brand or experience.
Buѕinеѕѕes аrе lооking fоr nеw аnd creative logos nоt bесаuѕе thеy lоvе Art, but because thеу wаnt thеir сuѕtоmеrѕ tо remember thеm in thе futurе (brand reinforcement). Fоr еxаmрlе, whеn ѕоmеоnе mеntiоnѕ thе tеrm "Yаhоо", mоѕt реорlе will imаginе thе Yаhоо lоgо with the еxсlаmаtiоn mаrk (Yаhоо!). Thiѕ hарреnѕ bесаuѕе реорlе rесоgnizе thе lоgо оf a wеbѕitе if thеу love thеir services.
Why is it so important to ‘wow’ the client after their purchase? Simple, they need to be reassured that they made a good purchase, and in doing so, they will tell their colleagues in other companies about their ‘smart buy.’ It doesn’t take a marketing guru to understand that word-of-mouth is the best and most effective form of promotion. Having brand advocates is one of the most important goals for companies to spread awareness about their company.
In the early part of 2016, Specialized Productions, Inc. (SPI) was experiencing significant growth in their creative division with more demand than ever for motion graphics and animation work. During this growth spurt, the sub-division, Render Impact, began to emerge. Now, as the year wanes, the official debut of Render Impact has arrived in time for the annual Global Gaming Expo in Las Vegas.
Render Impact’s relationship with MotorCity Casino Hotel continues to grow as they add new 4K video walls.
This information is for anyone that has created a TV commercial or thought about making one. Let’s focus on the three main steps, and how they’ve changed.