Render Impact Blog

The key medium for engaging customers, promoting brands, and delivering messages to the masses is through digital signage, but this medium can go a long way beyond this, as digital displays are rapidly used to create an exciting, engaging and unique aesthetic.

Digital signage is a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to a targeted audience.

Digital signage can be one of the best marketing moves that you can make for your company. For you to execute digital signage successfully, there are some things that you need to consider. It's imperative to know that, like any other digital media out there, digital signage boils down to the quality of content that you create for your specific audience. For a company to make it in the digital world, the company has to devote enough time and resources to build a strong and powerful digital signage content strategy that is engaging and relevant to the targeted audience. Here are five critical approaches to curating great digital signage content.

Today, businesses are using digital signage content to gain a competitive edge. Digital signage is a marketing strategy that uses digital screens to display content. Digital signage has evolved quickly over the past decade and there are now seemingly endless solutions that businesses can use. Digital signage displays have the ability to show multimedia content such as motion graphics, animation or static images. One of the questions that lingers in many business owners’ minds is whether they should hire their own digital signage content designer or whether they should outsource. While there are some advantages that can come from hiring your own content designer, outsourcing has its own list of benefits – some of which make the strategy not just effective, but also successful to a business. Here are some benefits that come from outsourcing digital signage content.

Digital signage is becoming the new thing in marketing campaigns, directed to draw in more customers, increase sales, and create more brand awareness. On the internal side, digital signage improves productivity by reminding employees of the company’s policies and processes. It is a sound investment, but you have to figure out the value you want out of it before jumping on the digital signage wagon. Measuring the Return on Investment (ROI) seems simple – just get the difference between the investment cost and the benefits from implementation – but it’s easier said than done due to the complexities of the benefits and costs of implementation.

 During a look through a company’s budget, it’s evident that more money is being directed towards content marketing. The impact it has and its ability to engage customers on many different digital platforms makes it the most preferred method of marketing for most businesses.

While there are several categories of content marketing, it’s important to know which will be effective in engaging customers as well as having the largest convertibility rates. Blog posts and display ads, among other types of static content, can be effective, but motion has been found to be more effective when used on certain mediums such as digital signage. The fact that it draws the attention, and keeps the audience engaged makes it more effective.

Here are several reasons why motion digital signage content is more effective than static:

The Video revolution is here with us!  Wyzowl statistics indicates that 61% of businesses are using video content marketing. The trend is set to continue and may reach new heights sooner than expected. Here are ten benefits that businesses will derive from using video marketing.

You now have another way to engage your audience with your Facebook marketing efforts. Facebook officially rolled out a new batch of Facebook Page Cover Videos (as opposed to still images).

Continuity is one of the most important factors to consider when sending your message to your intended audience, no matter what medium is chosen. Many people focus solely on brand consistency which is a big part of brand marketing but continuity is equally important. Brand continuity is essential for success because it helps businesses reinforce their image. On average, a person needs to see a message or image about seven times, delivered in various ways to retain the message or image of an advertising campaign.  It is important to realize that those seven different times your advertising message reaches your intended person, the message needs to be similar enough to be associated with those other six times they saw your advertisement. Brand continuity ensures that your business gains the market visibility, reliable image and competitive edge it needs.

Promoting live events to reach your ideal regional segment can be costly both in effort and funds spent. It has been statistically proven that people who are already at an arena or event center are significantly more likely to go to another event at that same venue and spread the message to friends and family about upcoming events they saw showcased. Promotion of live events should be focusing on the "low hanging fruit" of current patrons. For example, people attending a Bon Jovi event probably have younger children or grandchildren, making it an opportune time to promote your upcoming event "Muppets On Ice" on the existing digital signage displays throughout the building. They will remember this event because there is close relevance to their personal lives.