By Richard Slawsky contributor, Digital Signage Today
Video walls are becoming increasingly popular as a way to attract and engage customers. They draw people in, immersing them in a brand or experience.
It's how you get it done. - also known as the Marketing Mix. This is an important fundamental concept to understand when strategizing the annual marketing plan. It is a set of marketing tools that a company uses to complete its marketing objectives in their predefined target market. When advertising products, companies use a combination of the mix’s 4 P’s to reach their goals. The 4 P’s are product, place, price, and promotion. These overlapping categories are changing as we become more dependent on technology because of Digital Disruption. In 2017, the use of video content in the marketing mix will only increase, and for good reason.
Repeatedly, I see articles about the increased “residual revenue” as a direct result of a digital signage installation and it causes me consternation. Why you might ask, because the digital signage (hardware) is merely a vehicle for the message. Big AV installation companies can mislead customers to assume that installing digital displays will automatically increase revenue. Wrong! Think of it this way: during the Super Bowl, companies have the ability to purchase “space” for commercials to be seen. If this purchased space does not have a compelling message and call-to-action, the commercial falls flat. The message is not remembered by the viewer and it does not increase revenue for the company. These Super Bowl advertisers need to create entertaining commercials that will grab the attention of the viewer.
Buѕinеѕѕes аrе lооking fоr nеw аnd creative logos nоt bесаuѕе thеy lоvе Art, but because thеу wаnt thеir сuѕtоmеrѕ tо remember thеm in thе futurе (brand reinforcement). Fоr еxаmрlе, whеn ѕоmеоnе mеntiоnѕ thе tеrm "Yаhоо", mоѕt реорlе will imаginе thе Yаhоо lоgо with the еxсlаmаtiоn mаrk (Yаhоо!). Thiѕ hарреnѕ bесаuѕе реорlе rесоgnizе thе lоgо оf a wеbѕitе if thеу love thеir services.
Yes, it is repeatedly proven that having and using digital signage is advantageous for a business. If you are a business that has made the move to digital displays, I would like to commend you for making the change that will pay off in high dividends. Getting to those high returns on your investment takes a little insight and effort. Our founder observed this first hand during one of his first digital signage installations almost two decades ago, which inevitably led him to starting a content creation division within Specialized Productions, Inc. The content creation division, Render Impact, focuses on creating motion graphics and animated content for digital signage displays and other digital media formats.
No question about it: The major marketing trend of 2016 is visual marketing. Text lacks the power to communicate effectively, at least by itself; societal and technological shifts have changed the game. Mobile, desktop, tablet, and DOOH digital signage have all seen major changes in the past year.
Why is it so important to ‘wow’ the client after their purchase? Simple, they need to be reassured that they made a good purchase, and in doing so, they will tell their colleagues in other companies about their ‘smart buy.’ It doesn’t take a marketing guru to understand that word-of-mouth is the best and most effective form of promotion. Having brand advocates is one of the most important goals for companies to spread awareness about their company.
In the early part of 2016, Specialized Productions, Inc. (SPI) was experiencing significant growth in their creative division with more demand than ever for motion graphics and animation work. During this growth spurt, the sub-division, Render Impact, began to emerge. Now, as the year wanes, the official debut of Render Impact has arrived in time for the annual Global Gaming Expo in Las Vegas.
Yes, digital signage is a great promotional and branding tool for casinos, but it is actually a multi-purpose technology that is also used as architectural wall coverings. Creating moods using digital signage technology is not only found in NYC’s Times Square, or Tokyo’s Shibuya. Industries such as hospitality and gaming, and venues such as are taking advantage of this immersive feeling created by engaging visuals on digital screens. Some casinos have started testing this multi-purpose concept such as the iconic Cosmopolitan Casino Hotel in Las Vegas. It is now finally being realized by some mid-size to smaller gaming establishments.
Render Impact’s relationship with MotorCity Casino Hotel continues to grow as they add new 4K video walls.