Top 15 Video Advertising Trends & Stats of 2016

November 29, 2016 at 9:38 AM / by Jake Berg posted in General, Digital Signage, Promotional, T.V. Spots, Video Walls

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No question about it: The major marketing trend of 2016 is visual marketing. Text lacks the power to communicate effectively, at least by itself; societal and technological shifts have changed the game. Mobile, desktop, tablet, and DOOH digital signage have all seen major changes in the past year.

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Digital Signage System Integrators: Impress Your Video Wall Customers

November 23, 2016 at 1:16 PM / by Todd Rickenbach posted in General, Digital Signage, Video Walls

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Why is it so important to ‘wow’ the client after their purchase?  Simple, they need to be reassured that they made a good purchase, and in doing so, they will tell their colleagues in other companies about their ‘smart buy.’  It doesn’t take a marketing guru to understand that word-of-mouth is the best and most effective form of promotion.  Having brand advocates is one of the most important goals for companies to spread awareness about their company.

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Render Impact Boldly Emerges from SPI

November 11, 2016 at 12:22 PM / by Todd Rickenbach posted in Press Release

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In the early part of 2016, Specialized Productions, Inc. (SPI) was experiencing significant growth in their creative division with more demand than ever for motion graphics and animation work.  During this growth spurt, the sub-division, Render Impact, began to emerge.  Now, as the year wanes, the official debut of Render Impact has arrived in time for the annual Global Gaming Expo in Las Vegas.

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Synchronizing Digital Signage Screens: Casinos Aren't Naked Anymore

November 3, 2016 at 5:03 PM / by Lindsey Vandermaas posted in Video Walls, Digital Signage Content

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Yes, digital signage is a great promotional and branding tool for casinos, but it is actually a multi-purpose technology that is also used as architectural wall coverings.  Creating moods using digital signage technology is not only found in NYC’s Times Square, or Tokyo’s Shibuya. Industries such as hospitality and gaming, and venues such as  are taking advantage of this immersive feeling created by engaging visuals on digital screens.  Some casinos have started testing this multi-purpose concept such as the iconic Cosmopolitan Casino Hotel in Las Vegas.  It is now finally being realized by some mid-size to smaller gaming establishments.

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MotorCity Casino Makes It Rain with 4K Video Walls

November 1, 2016 at 5:02 PM / by Todd Rickenbach posted in Press Release, Video Walls, 3D Animation

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Render Impact’s relationship with MotorCity Casino Hotel continues to grow as they add new 4K video walls.

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Warning! Are You Paying Too Much to Produce Your TV Spots?

October 24, 2016 at 4:46 PM / by Todd Rickenbach posted in General, T.V. Spots, Motion Graphics

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This information is for anyone that has created a TV commercial or thought about making one.  Let’s focus on the three main steps, and how they’ve changed.

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4 Main Advantages of Digital Signage in Healthcare

October 20, 2016 at 4:58 PM / by Jake Berg posted in General

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The benefits of moving to digital signage platforms for Hospitals, Emergency Care facilities, and doctor’s practices are clear to the administrative staff and the doctors of these institutions.  There are four main advantages that are hard to ignore:

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