---
title: Render Impact Blog | General (2)
description: General | Blog articles focusing on motion graphics and logo animations for 4K video walls, digital displays, websites, and tv commercials. (2)
---

 Render Impact Blog

[![](https://more.renderimpact.com/hubfs/Blog%20Images/Motion.png) ](https://more.renderimpact.com/blog/digital-signage-content-motion-is-more-effective-than-static)

## [Digital Signage Content: Motion Is More Effective Than Static](https://more.renderimpact.com/blog/digital-signage-content-motion-is-more-effective-than-static)

** November 22, 2017 at 12:16 PM / by [Todd Rickenbach](https://more.renderimpact.com/blog/author/todd-rickenbach) posted in [General](https://more.renderimpact.com/blog/topic/general), [Digital Signage Content](https://more.renderimpact.com/blog/topic/digital-signage-content), [Motion Graphics](https://more.renderimpact.com/blog/topic/motion-graphics)

[** 1 Comment](https://more.renderimpact.com/blog/digital-signage-content-motion-is-more-effective-than-static#comments-listing)

 During a look through a company’s budget, it’s evident that more money is being directed towards content marketing. The impact it has and its ability to engage customers on many different digital platforms makes it the most preferred method of marketing for most businesses.

While there are several categories of content marketing, it’s important to know which will be effective in engaging customers as well as having the largest convertibility rates. Blog posts and display ads, among other types of static content, can be effective, but motion has been found to be more effective when used on certain mediums such as digital signage. The fact that it draws the attention, and keeps the audience engaged makes it more effective.

Here are several reasons why motion [digital signage content](https://more.renderimpact.com/blog/10-benefits-animated-digital-signage-content) is more effective than static:

[Read More **](https://more.renderimpact.com/blog/digital-signage-content-motion-is-more-effective-than-static)

[![](https://more.renderimpact.com/hubfs/Blog%20Images/Render%20Impact%20Value%20Added%20Service%20Creative%20Partnership.jpg) ](https://more.renderimpact.com/blog/offering-value-added-services-through-partnerships)

## [Offering Value Added Services Through Creative Partnerships](https://more.renderimpact.com/blog/offering-value-added-services-through-partnerships)

** June 9, 2017 at 10:46 AM / by [Lindsey Vandermaas](https://more.renderimpact.com/blog/author/lindsey.vandermaasgroupspi.com) posted in [General](https://more.renderimpact.com/blog/topic/general), [creative agency](https://more.renderimpact.com/blog/topic/creative-agency)

[** 0 Comments](https://more.renderimpact.com/blog/offering-value-added-services-through-partnerships#comments-listing)

Fill the holes in your creative agency and offer value added services to your clients through partnerships with smaller, complementing agencies. Your clients will love you for it.

The majority of marketing and advertising agencies have no more than 10 employees. According to the U.S. Bureau Census, 68% of the 50,000 registered agencies have only 5 workers. This type of small, intimate company does not have the financial and labor resources that a large agency would have to employ a large creative staff experienced in all types of media, production and creative design. However, there are many advantages to having a smaller team compared to the larger agencies and in-house corporate marketing departments. 

[Read More **](https://more.renderimpact.com/blog/offering-value-added-services-through-partnerships)

[![](https://more.renderimpact.com/hubfs/Blog%20Images/Render%20Impact%20Event%20Video%20Marketing-1.jpg) ](https://more.renderimpact.com/blog/event-marketing-and-promoting)

## [Event Marketing and Promoting: Is Your Event Visible?](https://more.renderimpact.com/blog/event-marketing-and-promoting)

** March 22, 2017 at 11:09 PM / by [Todd Rickenbach](https://more.renderimpact.com/blog/author/todd-rickenbach) posted in [General](https://more.renderimpact.com/blog/topic/general), [Digital Signage](https://more.renderimpact.com/blog/topic/digital-signage), [Promotional](https://more.renderimpact.com/blog/topic/promotional), [Video Content Marketing](https://more.renderimpact.com/blog/topic/video-content-marketing)

[** 0 Comments](https://more.renderimpact.com/blog/event-marketing-and-promoting#comments-listing)

 

Promoting live events to reach your ideal regional segment can be costly both in effort and funds spent. It has been statistically proven that people who are already at an arena or event center are significantly more likely to go to another event at that same venue and spread the message to friends and family about upcoming events they saw showcased. Promotion of live events should be focusing on the "low hanging fruit" of current patrons. For example, people attending a Bon Jovi event probably have younger children or grandchildren, making it an opportune time to promote your upcoming event "Muppets On Ice" on the existing digital signage displays throughout the building. They will remember this event because there is close relevance to their personal lives.

[Read More **](https://more.renderimpact.com/blog/event-marketing-and-promoting)

[![](http://www.renderimpact.com/wp-content/uploads/2016/11/Banks_SecondaryImage.jpg) ](https://more.renderimpact.com/blog/banks-are-you-able-to-multitask-more-than-just-a-pretty-image)

## [Digital Signage in Banks: Are You Able to Multitask?](https://more.renderimpact.com/blog/banks-are-you-able-to-multitask-more-than-just-a-pretty-image)

** February 8, 2017 at 12:28 PM / by [Jake Berg](https://more.renderimpact.com/blog/author/jake-berg) posted in [General](https://more.renderimpact.com/blog/topic/general), [Banks](https://more.renderimpact.com/blog/topic/banks), [Digital Signage](https://more.renderimpact.com/blog/topic/digital-signage), [Video Walls](https://more.renderimpact.com/blog/topic/video-walls)

[** 0 Comments](https://more.renderimpact.com/blog/banks-are-you-able-to-multitask-more-than-just-a-pretty-image#comments-listing)

The term “becoming digital” is now an ambiguous umbrella term referring to staying modern and relevant for customers.  Staying relative to the public is imperative for the retail financial institution.  Yes, many banks believe it is “trendy” to install a few digital screens around the customer floor and waiting area, filling the screens with mere self advertisements for promotional loans and financing for large purchases or new home buyers.

[Read More **](https://more.renderimpact.com/blog/banks-are-you-able-to-multitask-more-than-just-a-pretty-image)

[![](https://more.renderimpact.com/hubfs/Imported_Blog_Media/RI_Web2016_Background_VideoWalls_02-1024x512.jpg) ](https://more.renderimpact.com/blog/10-benefits-animated-digital-signage-content)

## [10 Benefits of Using Animated Digital Signage Content](https://more.renderimpact.com/blog/10-benefits-animated-digital-signage-content)

** January 24, 2017 at 8:31 AM / by [Todd Rickenbach](https://more.renderimpact.com/blog/author/todd-rickenbach) posted in [General](https://more.renderimpact.com/blog/topic/general), [Digital Signage](https://more.renderimpact.com/blog/topic/digital-signage)

[** 0 Comments](https://more.renderimpact.com/blog/10-benefits-animated-digital-signage-content#comments-listing)

Digitаl Signage displays are used for on-location promotional advertising to build awareness оf a company's brand and products. Thе [promotional video content](http://www.renderimpact.com/work/motion-graphics-promo-videos/) is displayed viа LED or LCD mоnitоrѕ аnd may be рrоjесtеd as wеll. This tуре оf digital ѕignаgе is uѕuаllу fоund in hоtеlѕ, shopping malls, [sports venues](http://www.renderimpact.com/work/stadium-arena-video-screens/), restaurants, airports, busy metropolitan centers аnd train stations, аmоng оthеr places. The content thаt iѕ seen оn thе displays iѕ uploaded аnd соntrоllеd bу соmрutеr and media players uѕing specialized ѕоftwаrе.

[Read More **](https://more.renderimpact.com/blog/10-benefits-animated-digital-signage-content)

[![](https://more.renderimpact.com/hubfs/Blog%20Images/VideoWall_Museum_RenderImpact.png) ](https://more.renderimpact.com/blog/general/video-wall-content)

## [Which Is Better for Your Video Wall - Art or Information?](https://more.renderimpact.com/blog/general/video-wall-content)

** January 10, 2017 at 10:23 AM / by [Todd Rickenbach](https://more.renderimpact.com/blog/author/todd-rickenbach) posted in [General](https://more.renderimpact.com/blog/topic/general), [Video Walls](https://more.renderimpact.com/blog/topic/video-walls)

[** 0 Comments](https://more.renderimpact.com/blog/general/video-wall-content#comments-listing)

By Richard Slawsky contributor, Digital Signage Today

 Video walls are becoming increasingly popular as a way to attract and engage customers. They draw people in, immersing them in a brand or experience.

[Read More **](https://more.renderimpact.com/blog/general/video-wall-content)

[![](https://more.renderimpact.com/hubfs/Imported_Blog_Media/iStock-521457912-1024x682.jpg) ](https://more.renderimpact.com/blog/general/marketing-mix)

## [Want To Make Your 2017 Marketing Mix Better? Use Video Content](https://more.renderimpact.com/blog/general/marketing-mix)

** January 4, 2017 at 2:02 PM / by [Jake Berg](https://more.renderimpact.com/blog/author/jake-berg) posted in [General](https://more.renderimpact.com/blog/topic/general), [Promotional](https://more.renderimpact.com/blog/topic/promotional), [Video Content Marketing](https://more.renderimpact.com/blog/topic/video-content-marketing)

[** 1 Comment](https://more.renderimpact.com/blog/general/marketing-mix#comments-listing)

It's ***how*** you get it done. - also known as the **Marketing Mix.  **This** **is an important fundamental concept to understand when strategizing the annual marketing plan.  It is a set of marketing tools that a company uses to complete its marketing objectives in their predefined target market.  When advertising products, companies use a combination of the mix’s 4 P’s to reach their goals.  The 4 P’s are product, place, price, and promotion.  These overlapping categories are changing as we become more dependent on technology because of Digital Disruption.  In 2017, the use of video content in the marketing mix will only increase, and for good reason.

[Read More **](https://more.renderimpact.com/blog/general/marketing-mix)

[![](https://more.renderimpact.com/hubfs/Blog%20Images/Render%20Impact%20Digital%20Signage%20Revenue.jpg) ](https://more.renderimpact.com/blog/general/residual-revenue-digital-signage)

## [Do You REALLY See Digital Signage Residual Revenue?](https://more.renderimpact.com/blog/general/residual-revenue-digital-signage)

** December 20, 2016 at 12:08 PM / by [Jake Berg](https://more.renderimpact.com/blog/author/jake-berg) posted in [General](https://more.renderimpact.com/blog/topic/general), [Digital Signage](https://more.renderimpact.com/blog/topic/digital-signage), [Promotional](https://more.renderimpact.com/blog/topic/promotional), [Video Content Marketing](https://more.renderimpact.com/blog/topic/video-content-marketing)

[** 0 Comments](https://more.renderimpact.com/blog/general/residual-revenue-digital-signage#comments-listing)

Repeatedly, I see articles about the increased “residual revenue” as a direct result of a digital signage installation and it causes me consternation. Why you might ask, because the digital signage (hardware) is merely a vehicle for the message.  Big AV installation companies can mislead customers to assume that installing digital displays will automatically increase revenue.  Wrong!  Think of it this way: during the Super Bowl, companies have the ability to purchase “space” for commercials to be seen.  If this purchased space does not have a compelling message and call-to-action, the commercial falls flat.  The message is not remembered by the viewer and it does not increase revenue for the company.  These Super Bowl advertisers need to create entertaining commercials that will grab the attention of the viewer.

[Read More **](https://more.renderimpact.com/blog/general/residual-revenue-digital-signage)

[![](https://more.renderimpact.com/hubfs/RenderImpact_SPI_DigitalSignage_MotionGraphics.png) ](https://more.renderimpact.com/blog/general/benefits-logo-animations)

## [The Benefits of Using Unique Logo Animations](https://more.renderimpact.com/blog/general/benefits-logo-animations)

** December 13, 2016 at 8:29 AM / by [Todd Rickenbach](https://more.renderimpact.com/blog/author/todd-rickenbach) posted in [General](https://more.renderimpact.com/blog/topic/general)

[** 0 Comments](https://more.renderimpact.com/blog/general/benefits-logo-animations#comments-listing)

Buѕinеѕѕes аrе lооking fоr nеw аnd creative logos nоt bесаuѕе thеy lоvе Art, but because thеу wаnt thеir сuѕtоmеrѕ tо remember thеm in thе futurе (brand reinforcement). Fоr еxаmрlе, whеn ѕоmеоnе mеntiоnѕ thе tеrm "Yаhоо", mоѕt реорlе will imаginе thе Yаhоо lоgо with the еxсlаmаtiоn mаrk (Yаhоо!). Thiѕ hарреnѕ bесаuѕе реорlе rесоgnizе thе lоgо оf a wеbѕitе if thеу love thеir services.

[![You might also like: Content Design Tips for Brand Continuity](https://no-cache.hubspot.com/cta/default/2771039/b40a68e3-34cc-42fe-839d-e7093acf1299.png)](https://cta-redirect.hubspot.com/cta/redirect/2771039/b40a68e3-34cc-42fe-839d-e7093acf1299)

[Read More **](https://more.renderimpact.com/blog/general/benefits-logo-animations)

[![](https://more.renderimpact.com/hubfs/Imported_Blog_Media/combining-video-with-full-page-ads-boost-engagement-by-22_-300x300.png) ](https://more.renderimpact.com/blog/general/content-metrics-digital-signage)

## [7 Content Metrics to Get the Most ROI On Your Digital Signage](https://more.renderimpact.com/blog/general/content-metrics-digital-signage)

** December 6, 2016 at 6:55 PM / by [Jake Berg](https://more.renderimpact.com/blog/author/jake-berg) posted in [General](https://more.renderimpact.com/blog/topic/general), [Digital Signage](https://more.renderimpact.com/blog/topic/digital-signage), [Video Content Marketing](https://more.renderimpact.com/blog/topic/video-content-marketing), [Digital Signage Content](https://more.renderimpact.com/blog/topic/digital-signage-content)

[** 0 Comments](https://more.renderimpact.com/blog/general/content-metrics-digital-signage#comments-listing)

Yes, it is repeatedly proven that having and using digital signage is advantageous for a business.  If you are a business that has made the move to digital displays, I would like to commend you for making the change that will pay off in high dividends.  Getting to those high returns on your investment takes a little insight and effort.  Our founder observed this first hand during one of his first digital signage installations almost two decades ago, which inevitably led him to starting a content creation division within [Specialized Productions, Inc.](http://specializedproductions.com/)   The [content creation division, Render Impact](https://more.renderimpact.com/blog/render-impact-boldly-emerges-from-spi), focuses on creating motion graphics and animated content for digital signage displays and other digital media formats. 

   [![You might also like: Content Design Tips for Brand Continuity](https://no-cache.hubspot.com/cta/default/2771039/b40a68e3-34cc-42fe-839d-e7093acf1299.png)](https://cta-redirect.hubspot.com/cta/redirect/2771039/b40a68e3-34cc-42fe-839d-e7093acf1299)

[Read More **](https://more.renderimpact.com/blog/general/content-metrics-digital-signage)

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