---
title: "Video Walls: Return on Experience Discussion with Industry Experts"
description: Discover the key components of a successful Video Wall or Digital Signage implementation - from displays to content and software to AV design.
image: https://more.renderimpact.com/hubfs/Screen%20Shot%202020-12-23%20at%2012.04.42%20PM.png
---

 Render Impact Blog

# Video Walls: Return on Experience Discussion with Industry Experts

** December 23, 2020 at 12:13 PM / by [Todd Rickenbach](https://more.renderimpact.com/blog/author/todd-rickenbach)

![Todd Rickenbach](https://app.hubspot.com/settings/avatar/b7795672b78a279412d6a0d4d5594b80)

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What should be on your checklist? Discover the key components of a successful video wall implementation - from displays to content and software to AV design.

The goal of this panel discussion is to help you navigate your video wall project.

Host: [Michael Tully](https://www.linkedin.com/in/miketully/), Vice President at [Specialized Productions, Inc](https://www.specializedproductions.com/). (SPI). SPI is an AV design firm that specializes in digital signage systems.

Panelists include:

1. [Chanan Averbuch](https://www.linkedin.com/in/chanansaverbuch/), Executive VP Sales, [Primeview Global](https://www.primeviewglobal.com/) - designs, produces and delivers cutting-edge visual display technology for a wide variety of markets.
2. [Michael Katz](https://www.linkedin.com/in/michaelkatz2/), Chief Relationship Officer, [Zignage](https://www.zignage.com/) - specializes in integrating high availability CMS software and Internet Technology Platforms; focusing on providing the next generation of flexible, scalable and reliable solutions.  
3. [Todd Rickenbach](https://www.linkedin.com/in/toddrickenbach/), Sales & Marketing Director, [Render Impact](https://renderimpact.com/) - a boutique motion design agency specializing in dynamic content creation for video walls, digital signage and other video platforms.

The questions discussed include

- What information is critical to the success of a digital signage project?
- What do viewer personas, goals and purpose have to do with [digital signage content strategy](https://more.renderimpact.com/blog/5-key-steps-to-digital-signage-content-strategy) and planning?
- Why is content often an afterthought and when should budgeting be considered?
- How important is aspect ratio and resolution for the video wall application?
- What type of applications are involved in digital signage?
- How can [Pre-Visualizations](https://more.renderimpact.com/blog/using-previsualizations-for-digital-display-projects) (or PreViz) help everyone involved in the project?
- Is the panel seeing more LCD or LED applications today?
- How do indoor and outdoor applications differ?
- What is the best method for [creating video wall content](https://more.renderimpact.com/blog/digital-signage-content-design-tips-for-brand-continuity)? How do you keep it fresh?
- From workplace technology to lobby WOW-factors, what are they key drivers?
- What is the best way to manage and control content and who should do that?
- What are you planning for 2021 that will be a game changer for the industry?
- How do I budget a video wall project?

 

 

 

 Topics: [Digital Signage](https://more.renderimpact.com/blog/topic/digital-signage), [Video Walls](https://more.renderimpact.com/blog/topic/video-walls), [Digital Signage Content](https://more.renderimpact.com/blog/topic/digital-signage-content), [LED Displays](https://more.renderimpact.com/blog/topic/led-displays), [Pre-visualization](https://more.renderimpact.com/blog/topic/pre-visualization), [digital displays](https://more.renderimpact.com/blog/topic/digital-displays)

![Todd Rickenbach](https://app.hubspot.com/settings/avatar/b7795672b78a279412d6a0d4d5594b80)

#### Written by [Todd Rickenbach](https://more.renderimpact.com/blog/author/todd-rickenbach)

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