5 Key Steps to Digital Signage Content Strategy

April 2, 2018 at 9:53 PM / by Mike Tully posted in General, Digital Signage, Digital Signage Content

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Digital signage can be one of the best marketing moves that you can make for your company. For you to execute digital signage successfully, there are some things that you need to consider. It's imperative to know that, like any other digital media out there, digital signage boils down to the quality of content that you create for your specific audience. For a company to make it in the digital world, the company has to devote enough time and resources to build a strong and powerful digital signage content strategy that is engaging and relevant to the targeted audience. Here are five critical approaches to curating great digital signage content.

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7 Benefits of Outsourcing Digital Signage Content

March 19, 2018 at 1:42 PM / by Todd Rickenbach posted in General, Digital Signage, Digital Signage Content

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Today, businesses are using digital signage content to gain a competitive edge. Digital signage is a marketing strategy that uses digital screens to display content. Digital signage has evolved quickly over the past decade and there are now seemingly endless solutions that businesses can use. Digital signage displays have the ability to show multimedia content such as motion graphics, animation or static images. One of the questions that lingers in many business owners’ minds is whether they should hire their own digital signage content designer or whether they should outsource. While there are some advantages that can come from hiring your own content designer, outsourcing has its own list of benefits – some of which make the strategy not just effective, but also successful to a business. Here are some benefits that come from outsourcing digital signage content.

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5 Ways to Measure ROI on Your Digital Signage Investment

February 20, 2018 at 10:05 AM / by Todd Rickenbach posted in General, Digital Signage

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Digital signage is becoming the new thing in marketing campaigns, directed to draw in more customers, increase sales, and create more brand awareness. On the internal side, digital signage improves productivity by reminding employees of the company’s policies and processes. It is a sound investment, but you have to figure out the value you want out of it before jumping on the digital signage wagon. Measuring the Return on Investment (ROI) seems simple – just get the difference between the investment cost and the benefits from implementation – but it’s easier said than done due to the complexities of the benefits and costs of implementation.

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6 Reasons to Switch from Print to Digital Signage

January 30, 2018 at 11:02 AM / by Jake Berg posted in General, Digital Signage, LED Displays

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As time goes by, technology continues to advance. With the advent of the digital age, more and more entities are turning to the Internet to transact business. With that being said, will it also be feasible to transfer to digital format in terms of marketing products and services? Studies have shown that about 80% of entities who have used digital signage marketing have experienced at least a 33% increase in sales compared to what they have earned using old fashioned or conventional marketing. There is no denying the fact that switching to digital signage is beneficial to any business, but to what extent?

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Why Your Digital Signage Content is Boring

January 19, 2018 at 9:58 AM / by Gianna Tully posted in Digital Signage, Digital Signage Content, Motion Graphics

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Digital signage is a very efficient and effective method of marketing- if done correctly. All too often, common errors prohibit this leading form of advertising from working its magic. Boring and ineffective content, along with old content all hinder the opportunities that digital signage can bring to a business or brand.

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Digital Signage Content: Motion Is More Effective Than Static

November 22, 2017 at 12:16 PM / by Todd Rickenbach posted in General, Digital Signage Content, Motion Graphics

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 During a look through a company’s budget, it’s evident that more money is being directed towards content marketing. The impact it has and its ability to engage customers on many different digital platforms makes it the most preferred method of marketing for most businesses.

While there are several categories of content marketing, it’s important to know which will be effective in engaging customers as well as having the largest convertibility rates. Blog posts and display ads, among other types of static content, can be effective, but motion has been found to be more effective when used on certain mediums such as digital signage. The fact that it draws the attention, and keeps the audience engaged makes it more effective.

Here are several reasons why motion digital signage content is more effective than static:

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10 Benefits of Using Video Marketing for Business

August 25, 2017 at 12:14 PM / by Todd Rickenbach posted in Video Content Marketing, Motion Graphics

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The Video revolution is here with us!  Wyzowl statistics indicates that 61% of businesses are using video content marketing. The trend is set to continue and may reach new heights sooner than expected. Here are ten benefits that businesses will derive from using video marketing.

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Why You Need A Logo Animation For Your Brand

August 15, 2017 at 10:34 AM / by Jake Berg posted in Video Content Marketing, Branding, Animation, Logos

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Branding your business successfully is imperative to your company’s overall success and a logo animation is one of the most important brand communication tools. It offers a quick but clear and lasting visual snapshot of the company’s energy and identity. In a video, you only have a few seconds to get your brand featured, so you must make them count. Your logo or brand animation needs to stand out and leave your viewers with a positive, lasting impression.

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Why Your Business Should Use Facebook Cover Videos

August 14, 2017 at 2:49 PM / by Todd Rickenbach posted in Promotional, Video Content Marketing, Motion Graphics

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You now have another way to engage your audience with your Facebook marketing efforts. Facebook officially rolled out a new batch of Facebook Page Cover Videos (as opposed to still images).

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Offering Value Added Services Through Creative Partnerships

June 9, 2017 at 10:46 AM / by Lindsey Vandermaas posted in General, creative agency

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Fill the holes in your creative agency and offer value added services to your clients through partnerships with smaller, complementing agencies. Your clients will love you for it.

The majority of marketing and advertising agencies have no more than 10 employees. According to the U.S. Bureau Census, 68% of the 50,000 registered agencies have only 5 workers. This type of small, intimate company does not have the financial and labor resources that a large agency would have to employ a large creative staff experienced in all types of media, production and creative design. However, there are many advantages to having a smaller team compared to the larger agencies and in-house corporate marketing departments. 

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