Offering Value Added Services Through Creative Partnerships

June 9, 2017 at 10:46 AM / by Lindsey Vandermaas posted in General, creative agency

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Fill the holes in your creative agency and offer value added services to your clients through partnerships with smaller, complementing agencies. Your clients will love you for it.

The majority of marketing and advertising agencies have no more than 10 employees. According to the U.S. Bureau Census, 68% of the 50,000 registered agencies have only 5 workers. This type of small, intimate company does not have the financial and labor resources that a large agency would have to employ a large creative staff experienced in all types of media, production and creative design. However, there are many advantages to having a smaller team compared to the larger agencies and in-house corporate marketing departments. 

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How To Ensure Brand Continuity Across Multiple Customer Touchpoints

May 23, 2017 at 9:23 AM / by Todd Rickenbach posted in Promotional, Digital Signage Content, Branding

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Continuity is one of the most important factors to consider when sending your message to your intended audience, no matter what medium is chosen. Many people focus solely on brand consistency which is a big part of brand marketing but continuity is equally important. Brand continuity is essential for success because it helps businesses reinforce their image. On average, a person needs to see a message or image about seven times, delivered in various ways to retain the message or image of an advertising campaign.  It is important to realize that those seven different times your advertising message reaches your intended person, the message needs to be similar enough to be associated with those other six times they saw your advertisement. Brand continuity ensures that your business gains the market visibility, reliable image and competitive edge it needs.

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Event Marketing and Promoting: Is Your Event Visible?

March 22, 2017 at 11:09 PM / by Todd Rickenbach posted in General, Digital Signage, Promotional, Video Content Marketing

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Promoting live events to reach your ideal regional segment can be costly both in effort and funds spent. It has been statistically proven that people who are already at an arena or event center are significantly more likely to go to another event at that same venue and spread the message to friends and family about upcoming events they saw showcased. Promotion of live events should be focusing on the "low hanging fruit" of current patrons. For example, people attending a Bon Jovi event probably have younger children or grandchildren, making it an opportune time to promote your upcoming event "Muppets On Ice" on the existing digital signage displays throughout the building. They will remember this event because there is close relevance to their personal lives.

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Breathe New Life Into Your Digital Signage Content

March 16, 2017 at 9:50 PM / by Todd Rickenbach posted in Digital Signage Content, Motion Graphics, video content

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Re-purposing your content and marketing assets may not feel completely natural, but there are several reasons why using existing material will help your marketing staff and your company image. Reusing content can be daunting since it requires not only strategic creativity, but also tactical planning. Read below to find some pointers and advantages on how to re-purpose your library of digital signage content.

 

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Don't Use Regular Content On High Performance Digital Signage

March 1, 2017 at 10:42 PM / by Lindsey Vandermaas posted in Digital Signage, Digital Signage Content

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Most people understand that not using a product or service to it’s full potential is a waste of money. It reminds me of when my father or uncle would seem to exacerbate when I would not fill my car with premium gas. My little zippy hybrid car manual’s instructions recommended premium. The reason for their dismay with my lack of concern over gas type had to do with their own experiences. 

My dad owned a mint 1967 classic black Porsche 911. For my uncle, it was all about the comfort of his car since he is 6 foot 6 inches tall, and has gone between Cadillac's and Lincoln's his entire life (that I can remember). Both my dad and uncle could add regular gas to their cars, but they knew it would not allow the car to perform at maximum levels and deteriorate the automobiles faster. My dad even went on to explain the ideas of the higher octane levels resulting in engine knocking and compression ratio. In high-performance vehicles, which have a high compression ratio, the engines are more prone to pre-ignition and this is why they can truly benefit from premium fuel. 

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Render Impact Wins Multiple American Advertising Awards

February 15, 2017 at 11:29 AM / by Todd Rickenbach

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The Render Impact creative team won two American Advertising Awards in early 2016 for a motion graphics TV commercial and logo animation created for the Prairie Band Casino & Resort. The Prairie Band Casino & Resort submitted the entries on behalf of Render Impact to the 9th District of the 15 total AAF National Districts. The 9th District, also known as the Topeka AAF Club, held their awards ceremony on February 1, 2016 with a Mad Men themed party. Click here to see the motion graphics videos the Render Impact creative team produced for Prairie Band Casino & Resort.

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Render Impact & D3 Join Forces for Times Square LED Display Project

February 9, 2017 at 5:26 PM / by Todd Rickenbach posted in Digital Signage, Digital Signage Content, 3D Animation, LED Displays

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The museum franchises, Ripley’s Believe It Or Not!, who are known for being fantastic and unbelievable are typically located in the heart of the commotion within their cities’ tourism districts. In New York City, NY, the museum’s location is certainly located in the center of it all, Times Square. Times Square is world renowned for its larger-than-life LED screens filled with eye-catching and mesmerizing motion graphics that are playing every minute of every day.

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Digital Signage in Banks: Are You Able to Multitask?

February 8, 2017 at 12:28 PM / by Jake Berg posted in General, Banks, Digital Signage, Video Walls

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The term “becoming digital” is now an ambiguous umbrella term referring to staying modern and relevant for customers.  Staying relative to the public is imperative for the retail financial institution.  Yes, many banks believe it is “trendy” to install a few digital screens around the customer floor and waiting area, filling the screens with mere self advertisements for promotional loans and financing for large purchases or new home buyers.

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10 Benefits of Using Animated Digital Signage Content

January 24, 2017 at 8:31 AM / by Todd Rickenbach posted in General, Digital Signage

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Digitаl Signage displays are used for on-location promotional advertising to build awareness оf a company's brand and products. Thе promotional video content is displayed viа LED or LCD mоnitоrѕ аnd may be рrоjесtеd as wеll. This tуре оf digital ѕignаgе is uѕuаllу fоund in hоtеlѕ, shopping malls, sports venues, restaurants, airports, busy metropolitan centers аnd train stations, аmоng оthеr places. The content thаt iѕ seen оn thе displays iѕ uploaded аnd соntrоllеd bу соmрutеr and media players uѕing specialized ѕоftwаrе.

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Which Is Better for Your Video Wall - Art or Information?

January 10, 2017 at 10:23 AM / by Todd Rickenbach posted in General, Video Walls

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By Richard Slawsky contributor, Digital Signage Today


Video walls are becoming increasingly popular as a way to attract and engage customers. They draw people in, immersing them in a brand or experience.

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