How To Take Your Casino Digital Signage Marketing to the Highest Levels

November 18, 2019 at 3:58 PM / by Anthony "Bert" Bertino posted in Digital Signage, Promotional, Digital Signage Content, Motion Graphics, creative agency, custom content, casino

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Casino Digital Signage: Hiring the Right Content Creation Agency to Keep Up With Your Ever-Changing Marketing Needs

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Using Pre-visualizations (PreViz) for Digital Display Projects

November 14, 2019 at 10:13 AM / by Todd Rickenbach posted in 3D Animation, Pre-visualization

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In the digital signage and video wall world, Pre-Visualizations (also known as PreVis or PreViz) can be produced to show what a digital display will look like - in the environment where it will be located - after installation. The PreViz is usually in the form of a video and can be 2-dimensional or 3-dimensional. A PreViz can be a very powerful sales tool for many companies who want to showcase their LED display, video wall or other digital signage solutions in a finished space.

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Digital Signage in Casinos [INFOGRAPHIC]

October 16, 2019 at 11:05 AM / by Kara Fleck posted in Digital Signage, infographic, casino

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What do you think of when just the word 'casino' is mentioned to you? Is it the thought of getting dressed to the nines for a night out on the town, or the sound of coins dropping down after a jackpot win, maybe even the bright lights that are trying to capture your attention each way you look. Something you can't say is that casinos aren't finding new ways to keep them on your mind. Digital Signage has become a hand-in-hand operation with casino work, so are you optimizing on all of your digital content options?

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History of Digital Signage [INFOGRAPHIC]

September 25, 2019 at 10:56 AM / by Kara Fleck posted in Digital Signage, infographic

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If you are not engaged with digital signage on a regular basis, it might surprise you when you turn around one day and really take in the different advertising that is surrounding you. It's found a common place in our environment that when a company isn't taking advantage of the latest product, they become lost in the background. Just take a look at Times Square or the Las Vegas strip.

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Upping the Digital Experience in Sports Arenas

September 12, 2019 at 10:04 AM / by Kara Fleck posted in Digital Signage, Branding, Animation, Sports

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The first time walking into a sports stadium, whether you were a kid or adult, your eyes looked up and found the Jumbotron display set up either in the middle of the arena or on either side of the stadium. You sat down in your seat and was enveloped in the action around you, but could look up at the screen and see the close up plays and other fan-engaging graphics. At one point in the not-so-distant past, that display was the home run in the sports world. Now, the bigger game to play is bringing your audience into the stadium and not just watching it from their couch at home. A big factor in attracting more fans is deploying more digital displays around the venue to engage and interact with fans with the goal of immersing them in an unforgettable experience.

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11 Best Tips for Creating Effective Digital Signage Content

August 21, 2019 at 9:31 AM / by Todd Rickenbach posted in Digital Signage, Digital Signage Content, video content

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It is important that you consider some essential tips when creating an effective digital signage campaign. Digital signage can only be attractive, unique and a success if the display can capture the attention of people. In doing so, your amazing content will definitely draw more people to your business. Here are 11 tips to create effective digital signage content:

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Digital Signage Content: Custom Created vs. Template Driven

August 13, 2019 at 10:02 AM / by Kara Fleck posted in Digital Signage, Video Content Marketing, creative agency, custom content

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There are many different thoughts, ideas, and goals that run through your head when deciding to invest in digital signage for your business. The biggest thought is often based around what content is going to run on your digital screens! You’ve done your research, seen what your competitors are doing, and are ready to install the screens. The big, empty screens are waiting to be filled with content for your audience to see. There are different options when planning and creating your digital signage content; two of the biggest design options are Custom Creation versus Template Driven. Both content creation options will help fill your screens, but they will likely produce different results and have a different effect on your audience. Here are some major factors to consider when deciding which is right for your business.

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Are You Still Using Static Graphics on Your Digital Signage?

July 18, 2019 at 9:56 AM / by Kara Fleck posted in Digital Signage Content, Motion Graphics, video content

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Every day you see advertisements whether that be online, during your travels, or in a place of business. We are a society that is affected by marketing and gaining people's attention, it's why you are currently reading this blog right now. More than that, lifestyle's are changing. Long gone are the days of printing out flyers and distributing them around town. So why are you still using that same type of static graphic on your digital signage?

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Digital Motion Media: Spicing Up the Visual Entertainment for Your Guests

February 19, 2019 at 2:34 PM / by Anthony "Bert" Bertino posted in Digital Signage, Promotional, Digital Signage Content, Motion Graphics, video content, Branding

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Entertaining and informing gaming patrons is a never-ending goal of every organization.  Many organizations have moved past the static images that informed guests while on property, but giving entertainment to patrons while they are waiting in line or walking through your resort is still lacking in many facilities.  Digital motion media allows a continuation of the entertainment that the patron receives from their gaming devises and informs them of what is occurring throughout the facility – be it entertainment, food, special events, present offerings, special messaging or reinforcement of the great choice they made in gaming facility.  The use of digital motion media can also be used in your social media and digital marketing offerings, therefore carrying your message from the facility to the outside marketplace.

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What To Consider Before Creating Video Wall Content

August 27, 2018 at 11:48 AM / by Todd Rickenbach posted in General, Digital Signage, Video Walls, video content, creative agency

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The key medium for engaging customers, promoting brands, and delivering messages to the masses is through digital signage, but this medium can go a long way beyond this, as digital displays are rapidly used to create an exciting, engaging and unique aesthetic.

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