11 Best Tips for Creating Effective Digital Signage Content

August 21, 2019 at 9:31 AM / by Todd Rickenbach posted in Digital Signage, Digital Signage Content, video content

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It is important that you consider some essential tips when creating an effective digital signage campaign. Digital signage can only be attractive, unique and a success if the display can capture the attention of people. In doing so, your amazing content will definitely draw more people to your business. Here are 11 tips to create effective digital signage content:

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Digital Signage Content: Custom Created vs. Template Driven

August 13, 2019 at 10:02 AM / by Kara Fleck posted in Digital Signage, Video Content Marketing, creative agency, custom content

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There are many different thoughts, ideas, and goals that run through your head when deciding to invest in digital signage for your business. The biggest thought is often based around what content is going to run on your digital screens! You’ve done your research, seen what your competitors are doing, and are ready to install the screens. The big, empty screens are waiting to be filled with content for your audience to see. There are different options when planning and creating your digital signage content; two of the biggest design options are Custom Creation versus Template Driven. Both content creation options will help fill your screens, but they will likely produce different results and have a different effect on your audience. Here are some major factors to consider when deciding which is right for your business.

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Are You Still Using Static Graphics on Your Digital Signage?

July 18, 2019 at 9:56 AM / by Kara Fleck posted in Digital Signage Content, Motion Graphics, video content

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Every day you see advertisements whether that be online, during your travels, or in a place of business. We are a society that is affected by marketing and gaining people's attention, it's why you are currently reading this blog right now. More than that, lifestyle's are changing. Long gone are the days of printing out flyers and distributing them around town. So why are you still using that same type of static graphic on your digital signage?

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Digital Motion Media: Spicing Up the Visual Entertainment for Your Guests

February 19, 2019 at 2:34 PM / by Anthony "Bert" Bertino posted in Digital Signage, Promotional, Digital Signage Content, Motion Graphics, video content, Branding

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Entertaining and informing gaming patrons is a never-ending goal of every organization.  Many organizations have moved past the static images that informed guests while on property, but giving entertainment to patrons while they are waiting in line or walking through your resort is still lacking in many facilities.  Digital motion media allows a continuation of the entertainment that the patron receives from their gaming devises and informs them of what is occurring throughout the facility – be it entertainment, food, special events, present offerings, special messaging or reinforcement of the great choice they made in gaming facility.  The use of digital motion media can also be used in your social media and digital marketing offerings, therefore carrying your message from the facility to the outside marketplace.

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What To Consider Before Creating Video Wall Content

August 27, 2018 at 11:48 AM / by Todd Rickenbach posted in General, Digital Signage, Video Walls, video content, creative agency

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The key medium for engaging customers, promoting brands, and delivering messages to the masses is through digital signage, but this medium can go a long way beyond this, as digital displays are rapidly used to create an exciting, engaging and unique aesthetic.

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How to Affordably Achieve Your Goals After Digital Signage is Installed

July 6, 2018 at 12:40 PM / by Todd Rickenbach posted in Digital Signage, Digital Signage Content

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Digital signage is a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to a targeted audience.

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Horizontal Landscape vs. Vertical Portrait Digital Signage Displays

June 7, 2018 at 9:26 AM / by Jake Berg posted in General, Digital Signage, Digital Signage Content

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In the world of advertising and marketing, in regards to out of home communications, digital signage has become a key component of media that provides a perfect tool for businesses. However, in order for digital signage to become effective, the screen orientation must also be considered apart from all the other aspects.

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5 Key Steps to Digital Signage Content Strategy

April 2, 2018 at 9:53 PM / by Todd Rickenbach posted in General, Digital Signage, Digital Signage Content

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Digital signage can be one of the best marketing moves that you can make for your company. For you to execute digital signage successfully, there are some things that you need to consider. It's imperative to know that, like any other digital media out there, digital signage boils down to the quality of content that you create for your specific audience. For a company to make it in the digital world, the company has to devote enough time and resources to build a strong and powerful digital signage content strategy that is engaging and relevant to the targeted audience. Here are five critical approaches to curating great digital signage content.

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7 Benefits of Outsourcing Digital Signage Content

March 19, 2018 at 1:42 PM / by Todd Rickenbach posted in General, Digital Signage, Digital Signage Content

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Today, businesses are using digital signage content to gain a competitive edge. Digital signage is a marketing strategy that uses digital screens to display content. Digital signage has evolved quickly over the past decade and there are now seemingly endless solutions that businesses can use. Digital signage displays have the ability to show multimedia content such as motion graphics, animation or static images. One of the questions that lingers in many business owners’ minds is whether they should hire their own digital signage content designer or whether they should outsource. While there are some advantages that can come from hiring your own content designer, outsourcing has its own list of benefits – some of which make the strategy not just effective, but also successful to a business. Here are some benefits that come from outsourcing digital signage content.

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5 Ways to Measure ROI on Your Digital Signage Investment

February 20, 2018 at 10:05 AM / by Todd Rickenbach posted in General, Digital Signage

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Digital signage is becoming the new thing in marketing campaigns, directed to draw in more customers, increase sales, and create more brand awareness. On the internal side, digital signage improves productivity by reminding employees of the company’s policies and processes. It is a sound investment, but you have to figure out the value you want out of it before jumping on the digital signage wagon. Measuring the Return on Investment (ROI) seems simple – just get the difference between the investment cost and the benefits from implementation – but it’s easier said than done due to the complexities of the benefits and costs of implementation.

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