Todd Rickenbach

Todd Rickenbach

Recent Posts

How To Ensure Brand Continuity Across Multiple Customer Touchpoints

May 23, 2017 at 9:23 AM / by Todd Rickenbach posted in Promotional, Digital Signage Content, Branding

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Continuity is one of the most important factors to consider when sending your message to your intended audience, no matter what medium is chosen. Many people focus solely on brand consistency which is a big part of brand marketing but continuity is equally important. Brand continuity is essential for success because it helps businesses reinforce their image. On average, a person needs to see a message or image about seven times, delivered in various ways to retain the message or image of an advertising campaign.  It is important to realize that those seven different times your advertising message reaches your intended person, the message needs to be similar enough to be associated with those other six times they saw your advertisement. Brand continuity ensures that your business gains the market visibility, reliable image and competitive edge it needs.

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Event Marketing and Promoting: Is Your Event Visible?

March 22, 2017 at 11:09 PM / by Todd Rickenbach posted in General, Digital Signage, Promotional, Video Content Marketing

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Promoting live events to reach your ideal regional segment can be costly both in effort and funds spent. It has been statistically proven that people who are already at an arena or event center are significantly more likely to go to another event at that same venue and spread the message to friends and family about upcoming events they saw showcased. Promotion of live events should be focusing on the "low hanging fruit" of current patrons. For example, people attending a Bon Jovi event probably have younger children or grandchildren, making it an opportune time to promote your upcoming event "Muppets On Ice" on the existing digital signage displays throughout the building. They will remember this event because there is close relevance to their personal lives.

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Breathe New Life Into Your Digital Signage Content

March 16, 2017 at 9:50 PM / by Todd Rickenbach posted in Digital Signage Content, Motion Graphics, video content

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Re-purposing your content and marketing assets may not feel completely natural, but there are several reasons why using existing material will help your marketing staff and your company image. Reusing content can be daunting since it requires not only strategic creativity, but also tactical planning. Read below to find some pointers and advantages on how to re-purpose your library of digital signage content.

 

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Render Impact Wins Multiple American Advertising Awards

February 15, 2017 at 11:29 AM / by Todd Rickenbach

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The Render Impact creative team won two American Advertising Awards in early 2016 for a motion graphics TV commercial and logo animation created for the Prairie Band Casino & Resort. The Prairie Band Casino & Resort submitted the entries on behalf of Render Impact to the 9th District of the 15 total AAF National Districts. The 9th District, also known as the Topeka AAF Club, held their awards ceremony on February 1, 2016 with a Mad Men themed party. Click here to see the motion graphics videos the Render Impact creative team produced for Prairie Band Casino & Resort.

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Render Impact & D3 Join Forces for Times Square LED Display Project

February 9, 2017 at 5:26 PM / by Todd Rickenbach posted in Digital Signage, Digital Signage Content, 3D Animation, LED Displays

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The museum franchises, Ripley’s Believe It Or Not!, who are known for being fantastic and unbelievable are typically located in the heart of the commotion within their cities’ tourism districts. In New York City, NY, the museum’s location is certainly located in the center of it all, Times Square. Times Square is world renowned for its larger-than-life LED screens filled with eye-catching and mesmerizing motion graphics that are playing every minute of every day.

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10 Benefits of Using Animated Digital Signage Content

January 24, 2017 at 8:31 AM / by Todd Rickenbach posted in General, Digital Signage

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Digitаl Signage displays are used for on-location promotional advertising to build awareness оf a company's brand and products. Thе promotional video content is displayed viа LED or LCD mоnitоrѕ аnd may be рrоjесtеd as wеll. This tуре оf digital ѕignаgе is uѕuаllу fоund in hоtеlѕ, shopping malls, sports venues, restaurants, airports, busy metropolitan centers аnd train stations, аmоng оthеr places. The content thаt iѕ seen оn thе displays iѕ uploaded аnd соntrоllеd bу соmрutеr and media players uѕing specialized ѕоftwаrе.

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Which Is Better for Your Video Wall - Art or Information?

January 10, 2017 at 10:23 AM / by Todd Rickenbach posted in General, Video Walls

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By Richard Slawsky contributor, Digital Signage Today


Video walls are becoming increasingly popular as a way to attract and engage customers. They draw people in, immersing them in a brand or experience.

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The Benefits of Using Unique Logo Animations

December 13, 2016 at 8:29 AM / by Todd Rickenbach posted in General

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Buѕinеѕѕes аrе lооking fоr nеw аnd creative logos nоt bесаuѕе thеy lоvе Art, but because thеу wаnt thеir сuѕtоmеrѕ tо remember thеm in thе futurе (brand reinforcement). Fоr еxаmрlе, whеn ѕоmеоnе mеntiоnѕ thе tеrm "Yаhоо", mоѕt реорlе will imаginе thе Yаhоо lоgо with the еxсlаmаtiоn mаrk (Yаhоо!). Thiѕ hарреnѕ bесаuѕе реорlе rесоgnizе thе lоgо оf a wеbѕitе if thеу love thеir services.

You might also like: Content Design Tips for Brand Continuity

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Digital Signage System Integrators: Impress Your Video Wall Customers

November 23, 2016 at 1:16 PM / by Todd Rickenbach posted in General, Digital Signage, Video Walls

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Why is it so important to ‘wow’ the client after their purchase?  Simple, they need to be reassured that they made a good purchase, and in doing so, they will tell their colleagues in other companies about their ‘smart buy.’  It doesn’t take a marketing guru to understand that word-of-mouth is the best and most effective form of promotion.  Having brand advocates is one of the most important goals for companies to spread awareness about their company.

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Render Impact Boldly Emerges from SPI

November 11, 2016 at 12:22 PM / by Todd Rickenbach posted in Press Release

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In the early part of 2016, Specialized Productions, Inc. (SPI) was experiencing significant growth in their creative division with more demand than ever for motion graphics and animation work.  During this growth spurt, the sub-division, Render Impact, began to emerge.  Now, as the year wanes, the official debut of Render Impact has arrived in time for the annual Global Gaming Expo in Las Vegas.

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