Digital Signage Content Design Tips for Brand Continuity

April 21, 2020 at 2:35 PM / by Todd Rickenbach posted in Video Content Marketing, Digital Signage Content, Motion Graphics, creative agency, custom content

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Customer-facing channels are continually changing, and it’s important for brands to keep their messaging consistent as those channels evolve.

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Download Our FREE COVID-19 Coronavirus Digital Signage Content

April 16, 2020 at 5:19 PM / by Todd Rickenbach posted in Digital Signage, Digital Signage Content, creative agency, digital displays

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We are here to help you with Coronavirus COVID-19 safety messaging for your digital signage displays.

At this time, information is vital and we want to support all the essential businesses and organizations that need to broadcast important information through their digital signage networks.

 

Public Awareness

Digital signage can play a prominent role in dispersing PSA content about health and safety, keeping people informed so they can stay safe. This is the time to use your digital signage displays to “spread the message, not the virus." 

We decided to help by creating FREE COVID-19 digital signage content. Our hope is that it will eliminate the need to spend valuable time creating content and ensure organizations are communicating the right message to visitors, customers and staff. Below is a link to the page where you can download the FREE COVID-19 digital signage content.  We are providing the safety messaging in landscape and portrait format at 1080p and 4K resolution. 

Download FREE COVID-19 Digital Signage Content

 

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4 Questions to Ask When Choosing a Digital Signage Content Partner

February 27, 2020 at 10:58 AM / by Contributing Editor posted in video content, creative agency, content partner

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By Richard Slawsky | Contributing writer, Digital Signage Today

 

A digital signage network can be a big investment, but one that’s worth the money.

Study after study shows the effectiveness of digital signage. For a restaurant, installing a digital menu board system can boost sales of featured items by just a few percent to 30 percent or more. For a retail store, a digital signage network can be part of an omnichannel strategy to help operators compete with online retailers. And for advertisers of all types, digital signage improves recall and fosters engagement.

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How To Take Your Casino Digital Signage Marketing to the Highest Levels

November 18, 2019 at 3:58 PM / by Contributing Editor posted in Digital Signage, Promotional, Digital Signage Content, Motion Graphics, creative agency, custom content, casino

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Casino Digital Signage: Hiring the Right Content Creation Agency to Keep Up With Your Ever-Changing Marketing Needs

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Digital Signage Content: Custom Created vs. Template Driven

August 13, 2019 at 10:02 AM / by Kara Fleck posted in Digital Signage, Video Content Marketing, creative agency, custom content

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There are many different thoughts, ideas, and goals that run through your head when deciding to invest in digital signage for your business. The biggest thought is often based around what content is going to run on your digital screens! You’ve done your research, seen what your competitors are doing, and are ready to install the screens. The big, empty screens are waiting to be filled with content for your audience to see. There are different options when planning and creating your digital signage content; two of the biggest design options are Custom Creation versus Template Driven. Both content creation options will help fill your screens, but they will likely produce different results and have a different effect on your audience. Here are some major factors to consider when deciding which is right for your business.

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What To Consider Before Creating Video Wall Content

August 27, 2018 at 11:48 AM / by Todd Rickenbach posted in General, Digital Signage, Video Walls, video content, creative agency

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The key medium for engaging customers, promoting brands, and delivering messages to the masses is through digital signage, but this medium can go a long way beyond this, as digital displays are rapidly used to create an exciting, engaging and unique aesthetic.

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Offering Value Added Services Through Creative Partnerships

June 9, 2017 at 10:46 AM / by Lindsey Vandermaas posted in General, creative agency

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Fill the holes in your creative agency and offer value added services to your clients through partnerships with smaller, complementing agencies. Your clients will love you for it.

The majority of marketing and advertising agencies have no more than 10 employees. According to the U.S. Bureau Census, 68% of the 50,000 registered agencies have only 5 workers. This type of small, intimate company does not have the financial and labor resources that a large agency would have to employ a large creative staff experienced in all types of media, production and creative design. However, there are many advantages to having a smaller team compared to the larger agencies and in-house corporate marketing departments. 

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