Customer-facing channels are continually changing, and it’s important for brands to keep their messaging consistent as those channels evolve.
We are here to help you with Coronavirus COVID-19 safety messaging for your digital signage displays.
At this time, information is vital and we want to support all the essential businesses and organizations that need to broadcast important information through their digital signage networks.
Digital signage can play a prominent role in dispersing PSA content about health and safety, keeping people informed so they can stay safe. This is the time to use your digital signage displays to “spread the message, not the virus."
We decided to help by creating FREE COVID-19 digital signage content. Our hope is that it will eliminate the need to spend valuable time creating content and ensure organizations are communicating the right message to visitors, customers and staff. Below is a link to the page where you can download the FREE COVID-19 digital signage content. We are providing the safety messaging in landscape and portrait format at 1080p and 4K resolution.
By Richard Slawsky | Contributing writer, Digital Signage Today
A digital signage network can be a big investment, but one that’s worth the money.
Study after study shows the effectiveness of digital signage. For a restaurant, installing a digital menu board system can boost sales of featured items by just a few percent to 30 percent or more. For a retail store, a digital signage network can be part of an omnichannel strategy to help operators compete with online retailers. And for advertisers of all types, digital signage improves recall and fosters engagement.
Casino Digital Signage: Hiring the Right Content Creation Agency to Keep Up With Your Ever-Changing Marketing Needs
There are many different thoughts, ideas, and goals that run through your head when deciding to invest in digital signage for your business. The biggest thought is often based around what content is going to run on your digital screens! You’ve done your research, seen what your competitors are doing, and are ready to install the screens. The big, empty screens are waiting to be filled with content for your audience to see. There are different options when planning and creating your digital signage content; two of the biggest design options are Custom Creation versus Template Driven. Both content creation options will help fill your screens, but they will likely produce different results and have a different effect on your audience. Here are some major factors to consider when deciding which is right for your business.
The key medium for engaging customers, promoting brands, and delivering messages to the masses is through digital signage, but this medium can go a long way beyond this, as digital displays are rapidly used to create an exciting, engaging and unique aesthetic.
Fill the holes in your creative agency and offer value added services to your clients through partnerships with smaller, complementing agencies. Your clients will love you for it.
The majority of marketing and advertising agencies have no more than 10 employees. According to the U.S. Bureau Census, 68% of the 50,000 registered agencies have only 5 workers. This type of small, intimate company does not have the financial and labor resources that a large agency would have to employ a large creative staff experienced in all types of media, production and creative design. However, there are many advantages to having a smaller team compared to the larger agencies and in-house corporate marketing departments.