This is not the first time that uncertainty has caused the hospitality industry to come to a halt. When the industry finally re-opens, it will feel similar to a grand opening for many. This time, however, it will be much different.
We are here to help you with Coronavirus COVID-19 safety messaging for your digital signage displays.
At this time, information is vital and we want to support all the essential businesses and organizations that need to broadcast important information through their digital signage networks.
Digital signage can play a prominent role in dispersing PSA content about health and safety, keeping people informed so they can stay safe. This is the time to use your digital signage displays to “spread the message, not the virus."
We decided to help by creating FREE COVID-19 digital signage content. Our hope is that it will eliminate the need to spend valuable time creating content and ensure organizations are communicating the right message to visitors, customers and staff. Below is a link to the page where you can download the FREE COVID-19 digital signage content. We are providing the safety messaging in landscape and portrait format at 1080p and 4K resolution.
Digital signage deployers who aren’t incorporating full motion graphics into their content aren’t getting the full value of their investment.
As mentioned in our previous post, this is not the first economic debacle we have experienced in the past forty years of casino gaming.
Forty years ago, the only casino gaming markets that existed were Nevada and Atlantic City, and even though the economic and social times were unstable (Iranian Hostage of American embassy, 15% interest rates and political upheaval from Carter to Reagan Administrations) the building boom in Las Vegas, Laughlin and Atlantic City was in rigorous progress.
The recessions of the early 1990’s (during Desert Storm) and 2008, caused some patrons to limit their entertainment spend. In the aftermath of the attacks of 9/11, many people would not travel due to fear of further trouble. What brought people back was the thrill of the gaming and entertainment experience they craved. The much needed push to bring people back was ignited by visual stimulation through varying media - outdoor, television and digital.
Having labored through many downturns in the hospitality industry over the past forty years, and being tasked with getting people to return, these are my recommendations.
At the moment, the world feels like it’s spinning, upside-down at high speed with no off switch. The coronavirus has uprooted every industry and consumers are in a panic on what they need and where to get it. But in the midst of waiting for the dust to clear, you are left wondering how you can help your customers from a distance.
Congratulations - you made the purchase of a digital display and have watched your ROI grow higher than you were probably expecting. Why? Because digital signage has become the new norm and your customers are noticing more of your advertisements. One of the next steps in your plan might be purchasing more displays, but there is a list of questions to ask before taking that leap. The biggest question will likely involve the content. How will your marketing strategy change with the addition of more screens and different sizes? The answer to that question will depend heavily upon your means to create dynamic content that grabs attention and compels people to act.
Landscape, or horizontal displays are the first choice in a digital display format. It’s the format viewers are most accustomed to. TV’s, YouTube videos, tablets and smartphones have made this format the standard. Installing a new landscape screen is usually the first step to adding digital signage in a business. A study from small business owners found that their revenue increased by 86% when installing new digital signs in their stores.