This is not the first time that uncertainty has caused the hospitality industry to come to a halt. When the industry finally re-opens, it will feel similar to a grand opening for many. This time, however, it will be much different.
Customer-facing channels are continually changing, and it’s important for brands to keep their messaging consistent as those channels evolve.
We are here to help you with Coronavirus COVID-19 safety messaging for your digital signage displays.
At this time, information is vital and we want to support all the essential businesses and organizations that need to broadcast important information through their digital signage networks.
Public Awareness
Digital signage can play a prominent role in dispersing PSA content about health and safety, keeping people informed so they can stay safe. This is the time to use your digital signage displays to “spread the message, not the virus."
We decided to help by creating FREE COVID-19 digital signage content. Our hope is that it will eliminate the need to spend valuable time creating content and ensure organizations are communicating the right message to visitors, customers and staff. Below is a link to the page where you can download the FREE COVID-19 digital signage content. We are providing the safety messaging in landscape and portrait format at 1080p and 4K resolution.
Digital signage deployers who aren’t incorporating full motion graphics into their content aren’t getting the full value of their investment.
By Richard Slawsky | Contributing writer, Digital Signage Today
A video wall deployment can run into many thousands of dollars. Content should not be an afterthought.
At the moment, the world feels like it’s spinning, upside-down at high speed with no off switch. The coronavirus has uprooted every industry and consumers are in a panic on what they need and where to get it. But in the midst of waiting for the dust to clear, you are left wondering how you can help your customers from a distance.
Congratulations - you made the purchase of a digital display and have watched your ROI grow higher than you were probably expecting. Why? Because digital signage has become the new norm and your customers are noticing more of your advertisements. One of the next steps in your plan might be purchasing more displays, but there is a list of questions to ask before taking that leap. The biggest question will likely involve the content. How will your marketing strategy change with the addition of more screens and different sizes? The answer to that question will depend heavily upon your means to create dynamic content that grabs attention and compels people to act.
Landscape Displays
Landscape, or horizontal displays are the first choice in a digital display format. It’s the format viewers are most accustomed to. TV’s, YouTube videos, tablets and smartphones have made this format the standard. Installing a new landscape screen is usually the first step to adding digital signage in a business. A study from small business owners found that their revenue increased by 86% when installing new digital signs in their stores.
Digital Signage has evolved tremendously over the past ten years. Screens have turned from advertising to creative design, allowing designers and technology to grow hand-in-hand. More businesses are using their digital displays as an interactive experience with their guests, extending the boundaries of digital media. The following are the top creative displays that have pushed past the confines of regular media and deserve to be recognized.
Casino Digital Signage: Hiring the Right Content Creation Agency to Keep Up With Your Ever-Changing Marketing Needs
It is important that you consider some essential tips when creating an effective digital signage campaign. Digital signage can only be attractive, unique and a success if the display can capture the attention of people. In doing so, your amazing content will definitely draw more people to your business. Here are 11 tips to create effective digital signage content: