How Casinos Can Reach Their Customers When Reopening After Coronavirus

April 9, 2020 at 3:16 PM / by Anthony "Bert" Bertino posted in Video Content Marketing, video content, casino, digital displays

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As mentioned in our previous post, this is not the first economic debacle we have experienced in the past forty years of casino gaming.

Forty years ago, the only casino gaming markets that existed were Nevada and Atlantic City, and even though the economic and social times were unstable (Iranian Hostage of American embassy, 15% interest rates and political upheaval from Carter to Reagan Administrations) the building boom in Las Vegas, Laughlin and Atlantic City was in rigorous progress.

The recessions of the early 1990’s (during Desert Storm) and 2008, caused some patrons to limit their entertainment spend. In the aftermath of the attacks of 9/11, many people would not travel due to fear of further trouble. What brought people back was the thrill of the gaming and entertainment experience they craved.  The much needed push to bring people back was ignited by visual stimulation through varying media - outdoor, television and digital.

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How Can Your Hospitality Venue Communicate During Coronavirus Closure?

March 27, 2020 at 1:47 PM / by Anthony "Bert" Bertino posted in Digital Signage, video content, casino, digital displays

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Having labored through many downturns in the hospitality industry over the past forty years, and being tasked with getting people to return, these are my recommendations. 

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4 Questions to Ask When Choosing a Digital Signage Content Partner

February 27, 2020 at 10:58 AM / by Contributing Editor posted in video content, creative agency, content partner

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By Richard Slawsky | Contributing writer, Digital Signage Today

 

A digital signage network can be a big investment, but one that’s worth the money.

Study after study shows the effectiveness of digital signage. For a restaurant, installing a digital menu board system can boost sales of featured items by just a few percent to 30 percent or more. For a retail store, a digital signage network can be part of an omnichannel strategy to help operators compete with online retailers. And for advertisers of all types, digital signage improves recall and fosters engagement.

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11 Best Tips for Creating Effective Digital Signage Content

August 21, 2019 at 9:31 AM / by Todd Rickenbach posted in Digital Signage, Digital Signage Content, video content

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It is important that you consider some essential tips when creating an effective digital signage campaign. Digital signage can only be attractive, unique and a success if the display can capture the attention of people. In doing so, your amazing content will definitely draw more people to your business. Here are 11 tips to create effective digital signage content:

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Are You Still Using Static Graphics on Your Digital Signage?

July 18, 2019 at 9:56 AM / by Kara Fleck posted in Digital Signage Content, Motion Graphics, video content

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Every day you see advertisements whether that be online, during your travels, or in a place of business. We are a society that is affected by marketing and gaining people's attention, it's why you are currently reading this blog right now. More than that, lifestyle's are changing. Long gone are the days of printing out flyers and distributing them around town. So why are you still using that same type of static graphic on your digital signage?

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Digital Motion Media: Spicing Up the Visual Entertainment for Your Guests

February 19, 2019 at 2:34 PM / by Contributing Editor posted in Digital Signage, Promotional, Digital Signage Content, Motion Graphics, video content, Branding

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Entertaining and informing gaming patrons is a never-ending goal of every organization.  Many organizations have moved past the static images that informed guests while on property, but giving entertainment to patrons while they are waiting in line or walking through your resort is still lacking in many facilities.  Digital motion media allows a continuation of the entertainment that the patron receives from their gaming devises and informs them of what is occurring throughout the facility – be it entertainment, food, special events, present offerings, special messaging or reinforcement of the great choice they made in gaming facility.  The use of digital motion media can also be used in your social media and digital marketing offerings, therefore carrying your message from the facility to the outside marketplace.

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What To Consider Before Creating Video Wall Content

August 27, 2018 at 11:48 AM / by Todd Rickenbach posted in General, Digital Signage, Video Walls, video content, creative agency

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The key medium for engaging customers, promoting brands, and delivering messages to the masses is through digital signage, but this medium can go a long way beyond this, as digital displays are rapidly used to create an exciting, engaging and unique aesthetic.

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Breathe New Life Into Your Digital Signage Content

March 16, 2017 at 9:50 PM / by Todd Rickenbach posted in Digital Signage Content, Motion Graphics, video content

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Re-purposing your content and marketing assets may not feel completely natural, but there are several reasons why using existing material will help your marketing staff and your company image. Reusing content can be daunting since it requires not only strategic creativity, but also tactical planning. Read below to find some pointers and advantages on how to re-purpose your library of digital signage content.

 

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