Render Impact Blog

Yes, it is repeatedly proven that having and using digital signage is advantageous for a business.  If you are a business that has made the move to digital displays, I would like to commend you for making the change that will pay off in high dividends.  Getting to those high returns on your investment takes a little insight and effort.  Our founder observed this first hand during one of his first digital signage installations almost two decades ago, which inevitably led him to starting a content creation division within Specialized Productions, Inc.   The content creation division, Render Impact, focuses on creating motion graphics and animated content for digital signage displays and other digital media formats. 

No question about it: The major marketing trend of 2016 is visual marketing. Text lacks the power to communicate effectively, at least by itself; societal and technological shifts have changed the game. Mobile, desktop, tablet, and DOOH digital signage have all seen major changes in the past year.

Why is it so important to ‘wow’ the client after their purchase?  Simple, they need to be reassured that they made a good purchase, and in doing so, they will tell their colleagues in other companies about their ‘smart buy.’  It doesn’t take a marketing guru to understand that word-of-mouth is the best and most effective form of promotion.  Having brand advocates is one of the most important goals for companies to spread awareness about their company.