Digital signage is becoming the new thing in marketing campaigns, directed to draw in more customers, increase sales, and create more brand awareness. On the internal side, digital signage improves productivity by reminding employees of the company’s policies and processes. It is a sound investment, but you have to figure out the value you want out of it before jumping on the digital signage wagon. Measuring the Return on Investment (ROI) seems simple – just get the difference between the investment cost and the benefits from implementation – but it’s easier said than done due to the complexities of the benefits and costs of implementation.
As time goes by, technology continues to advance. With the advent of the digital age, more and more entities are turning to the Internet to transact business. With that being said, will it also be feasible to transfer to digital format in terms of marketing products and services? Studies have shown that about 80% of entities who have used digital signage marketing have experienced at least a 33% increase in sales compared to what they have earned using old fashioned or conventional marketing. There is no denying the fact that switching to digital signage is beneficial to any business, but to what extent?
Digital signage is a very efficient and effective method of marketing- if done correctly. All too often, common errors prohibit this leading form of advertising from working its magic. Boring and ineffective content, along with old content all hinder the opportunities that digital signage can bring to a business or brand.
Promoting live events to reach your ideal regional segment can be costly both in effort and funds spent. It has been statistically proven that people who are already at an arena or event center are significantly more likely to go to another event at that same venue and spread the message to friends and family about upcoming events they saw showcased. Promotion of live events should be focusing on the "low hanging fruit" of current patrons. For example, people attending a Bon Jovi event probably have younger children or grandchildren, making it an opportune time to promote your upcoming event "Muppets On Ice" on the existing digital signage displays throughout the building. They will remember this event because there is close relevance to their personal lives.
Most people understand that not using a product or service to it’s full potential is a waste of money. It reminds me of when my father or uncle would seem to exacerbate when I would not fill my car with premium gas. My little zippy hybrid car manual’s instructions recommended premium. The reason for their dismay with my lack of concern over gas type had to do with their own experiences.
My dad owned a mint 1967 classic black Porsche 911. For my uncle, it was all about the comfort of his car since he is 6 foot 6 inches tall, and has gone between Cadillac's and Lincoln's his entire life (that I can remember). Both my dad and uncle could add regular gas to their cars, but they knew it would not allow the car to perform at maximum levels and deteriorate the automobiles faster. My dad even went on to explain the ideas of the higher octane levels resulting in engine knocking and compression ratio. In high-performance vehicles, which have a high compression ratio, the engines are more prone to pre-ignition and this is why they can truly benefit from premium fuel.
The museum franchises, Ripley’s Believe It Or Not!, who are known for being fantastic and unbelievable are typically located in the heart of the commotion within their cities’ tourism districts. In New York City, NY, the museum’s location is certainly located in the center of it all, Times Square. Times Square is world renowned for its larger-than-life LED screens filled with eye-catching and mesmerizing motion graphics that are playing every minute of every day.
The term “becoming digital” is now an ambiguous umbrella term referring to staying modern and relevant for customers. Staying relative to the public is imperative for the retail financial institution. Yes, many banks believe it is “trendy” to install a few digital screens around the customer floor and waiting area, filling the screens with mere self advertisements for promotional loans and financing for large purchases or new home buyers.
Digitаl Signage displays are used for on-location promotional advertising to build awareness оf a company's brand and products. Thе promotional video content is displayed viа LED or LCD mоnitоrѕ аnd may be рrоjесtеd as wеll. This tуре оf digital ѕignаgе is uѕuаllу fоund in hоtеlѕ, shopping malls, sports venues, restaurants, airports, busy metropolitan centers аnd train stations, аmоng оthеr places. The content thаt iѕ seen оn thе displays iѕ uploaded аnd соntrоllеd bу соmрutеr and media players uѕing specialized ѕоftwаrе.
Repeatedly, I see articles about the increased “residual revenue” as a direct result of a digital signage installation and it causes me consternation. Why you might ask, because the digital signage (hardware) is merely a vehicle for the message. Big AV installation companies can mislead customers to assume that installing digital displays will automatically increase revenue. Wrong! Think of it this way: during the Super Bowl, companies have the ability to purchase “space” for commercials to be seen. If this purchased space does not have a compelling message and call-to-action, the commercial falls flat. The message is not remembered by the viewer and it does not increase revenue for the company. These Super Bowl advertisers need to create entertaining commercials that will grab the attention of the viewer.
Yes, it is repeatedly proven that having and using digital signage is advantageous for a business. If you are a business that has made the move to digital displays, I would like to commend you for making the change that will pay off in high dividends. Getting to those high returns on your investment takes a little insight and effort. Our founder observed this first hand during one of his first digital signage installations almost two decades ago, which inevitably led him to starting a content creation division within Specialized Productions, Inc. The content creation division, Render Impact, focuses on creating motion graphics and animated content for digital signage displays and other digital media formats.
