By Richard Slawsky | Contributing writer, Digital Signage Today
A video wall deployment can run into many thousands of dollars. Content should not be an afterthought.
Having labored through many downturns in the hospitality industry over the past forty years, and being tasked with getting people to return, these are my recommendations.
At the moment, the world feels like it’s spinning, upside-down at high speed with no off switch. The coronavirus has uprooted every industry and consumers are in a panic on what they need and where to get it. But in the midst of waiting for the dust to clear, you are left wondering how you can help your customers from a distance.
THE OVERVIEW
Technology has long been an important asset in the medical industry, reducing time, saving money, and improving patient outcomes. As the healthcare industry looks to the future, organizations are noticing that the benefits of technology reach past the operating room and can improve the overall patient experience.
By Richard Slawsky | Contributing writer, Digital Signage Today
A digital signage network can be a big investment, but one that’s worth the money.
Study after study shows the effectiveness of digital signage. For a restaurant, installing a digital menu board system can boost sales of featured items by just a few percent to 30 percent or more. For a retail store, a digital signage network can be part of an omnichannel strategy to help operators compete with online retailers. And for advertisers of all types, digital signage improves recall and fosters engagement.
Congratulations - you made the purchase of a digital display and have watched your ROI grow higher than you were probably expecting. Why? Because digital signage has become the new norm and your customers are noticing more of your advertisements. One of the next steps in your plan might be purchasing more displays, but there is a list of questions to ask before taking that leap. The biggest question will likely involve the content. How will your marketing strategy change with the addition of more screens and different sizes? The answer to that question will depend heavily upon your means to create dynamic content that grabs attention and compels people to act.
Landscape Displays
Landscape, or horizontal displays are the first choice in a digital display format. It’s the format viewers are most accustomed to. TV’s, YouTube videos, tablets and smartphones have made this format the standard. Installing a new landscape screen is usually the first step to adding digital signage in a business. A study from small business owners found that their revenue increased by 86% when installing new digital signs in their stores.
Digital Signage has evolved tremendously over the past ten years. Screens have turned from advertising to creative design, allowing designers and technology to grow hand-in-hand. More businesses are using their digital displays as an interactive experience with their guests, extending the boundaries of digital media. The following are the top creative displays that have pushed past the confines of regular media and deserve to be recognized.
The holiday season is here! The decorations are hung about with care and end of year sales are higher than ever, but it still feels like you missed something. You can’t quite put your finger on it when you look around but your digital screens and video wall catch your eye. Wait, no holiday joy on your eye-catching digital signage displays? Don't miss out on creating a truly engaging holiday experience for your customers while boosting the bottom line. No matter the industry, there are some great ways for you to create a digital winter wonderland that will grab your customer's attention.
Casino Digital Signage: Hiring the Right Content Creation Agency to Keep Up With Your Ever-Changing Marketing Needs
In the digital signage and video wall world, Pre-Visualizations (also known as PreVis or PreViz) can be produced to show what a digital display will look like - in the environment where it will be located - after installation. The PreViz is usually in the form of a video and can be 2-dimensional or 3-dimensional. A PreViz can be a very powerful sales tool for many companies who want to showcase their LED display, video wall or other digital signage solutions in a finished space.