Every day you see advertisements whether that be online, during your travels, or in a place of business. We are a society that is affected by marketing and gaining people's attention, it's why you are currently reading this blog right now. More than that, lifestyle's are changing. Long gone are the days of printing out flyers and distributing them around town. So why are you still using that same type of static graphic on your digital signage?
Entertaining and informing gaming patrons is a never-ending goal of every organization. Many organizations have moved past the static images that informed guests while on property, but giving entertainment to patrons while they are waiting in line or walking through your resort is still lacking in many facilities. Digital motion media allows a continuation of the entertainment that the patron receives from their gaming devises and informs them of what is occurring throughout the facility – be it entertainment, food, special events, present offerings, special messaging or reinforcement of the great choice they made in gaming facility. The use of digital motion media can also be used in your social media and digital marketing offerings, therefore carrying your message from the facility to the outside marketplace.
Digital signage is a very efficient and effective method of marketing- if done correctly. All too often, common errors prohibit this leading form of advertising from working its magic. Boring and ineffective content, along with old content all hinder the opportunities that digital signage can bring to a business or brand.
During a look through a company’s budget, it’s evident that more money is being directed towards content marketing. The impact it has and its ability to engage customers on many different digital platforms makes it the most preferred method of marketing for most businesses.
While there are several categories of content marketing, it’s important to know which will be effective in engaging customers as well as having the largest convertibility rates. Blog posts and display ads, among other types of static content, can be effective, but motion has been found to be more effective when used on certain mediums such as digital signage. The fact that it draws the attention, and keeps the audience engaged makes it more effective.
Here are several reasons why motion digital signage content is more effective than static:
The Video revolution is here with us! Wyzowl statistics indicates that 61% of businesses are using video content marketing. The trend is set to continue and may reach new heights sooner than expected. Here are ten benefits that businesses will derive from using video marketing.
You now have another way to engage your audience with your Facebook marketing efforts. Facebook officially rolled out a new batch of Facebook Page Cover Videos (as opposed to still images).
Re-purposing your content and marketing assets may not feel completely natural, but there are several reasons why using existing material will help your marketing staff and your company image. Reusing content can be daunting since it requires not only strategic creativity, but also tactical planning. Read below to find some pointers and advantages on how to re-purpose your library of digital signage content.
This information is for anyone that has created a TV commercial or thought about making one. Let’s focus on the three main steps, and how they’ve changed.