Why Your Digital Signage Content is Boring

January 19, 2018 at 9:58 AM / by Gianna Tully posted in Digital Signage Content, Digital Signage, Motion Graphics

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Digital signage is a very efficient and effective method of marketing- if done correctly. All too often, common errors prohibit this leading form of advertising from working its magic. Boring and ineffective content, along with old content all hinder the opportunities that digital signage can bring to a business or brand.

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Digital Signage Content: Motion Is More Effective Than Static

November 22, 2017 at 12:16 PM / by Todd Rickenbach posted in Digital Signage Content, Motion Graphics, General

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 During a look through a company’s budget, it’s evident that more money is being directed towards content marketing. The impact it has and its ability to engage customers on many different digital platforms makes it the most preferred method of marketing for most businesses.

While there are several categories of content marketing, it’s important to know which will be effective in engaging customers as well as having the largest convertibility rates. Blog posts and display ads, among other types of static content, can be effective, but motion has been found to be more effective when used on certain mediums such as digital signage. The fact that it draws the attention, and keeps the audience engaged makes it more effective.

Here are several reasons why motion digital signage content is more effective than static:

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10 Benefits of Using Video Marketing for Business

August 25, 2017 at 12:14 PM / by Todd Rickenbach posted in Video Content Marketing, Motion Graphics

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The Video revolution is here with us!  Wyzowl statistics indicates that 61% of businesses are using video content marketing. The trend is set to continue and may reach new heights sooner than expected. Here are ten benefits that businesses will derive from using video marketing.

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Why Your Business Should Use Facebook Cover Videos

August 14, 2017 at 2:49 PM / by Todd Rickenbach posted in Video Content Marketing, Motion Graphics, Promotional

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You now have another way to engage your audience with your Facebook marketing efforts. Facebook officially rolled out a new batch of Facebook Page Cover Videos (as opposed to still images).

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Breathe New Life Into Your Digital Signage Content

March 16, 2017 at 9:50 PM / by Todd Rickenbach posted in video content, Motion Graphics, Digital Signage Content

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Re-purposing your content and marketing assets may not feel completely natural, but there are several reasons why using existing material will help your marketing staff and your company image. Reusing content can be daunting since it requires not only strategic creativity, but also tactical planning. Read below to find some pointers and advantages on how to re-purpose your library of digital signage content.

 

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Warning! Are You Paying Too Much to Produce Your TV Spots?

October 24, 2016 at 4:46 PM / by Todd Rickenbach posted in General, T.V. Spots, Motion Graphics

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This information is for anyone that has created a TV commercial or thought about making one.  Let’s focus on the three main steps, and how they’ve changed.

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