Render Impact Blog

By Richard Slawsky | Contributing writer, Digital Signage Today

A digital signage network can be a big investment, but one that’s worth the money.

Study after study shows the effectiveness of digital signage. For a restaurant, installing a digital menu board system can boost sales of featured items by just a few percent to 30 percent or more. For a retail store, a digital signage network can be part of an omnichannel strategy to help operators compete with online retailers. And for advertisers of all types, digital signage improves recall and fosters engagement.

Congratulations - you made the purchase of a digital display and have watched your ROI grow higher than you were probably expecting. Why? Because digital signage has become the new norm and your customers are noticing more of your advertisements. One of the next steps in your plan might be purchasing more displays, but there is a list of questions to ask before taking that leap. The biggest question will likely involve the content. How will your marketing strategy change with the addition of more screens and different sizes? The answer to that question will depend heavily upon your means to create dynamic content that grabs attention and compels people to act.

Landscape Displays

Landscape, or horizontal displays are the first choice in a digital display format. It’s the format viewers are most accustomed to. TV’s, YouTube videos, tablets and smartphones have made this format the standard. Installing a new landscape screen is usually the first step to adding digital signage in a business. A study from small business owners found that their revenue increased by 86% when installing new digital signs in their stores.

Digital Signage has evolved tremendously over the past ten years. Screens have turned from advertising to creative design, allowing designers and technology to grow hand-in-hand. More businesses are using their digital displays as an interactive experience with their guests, extending the boundaries of digital media. The following are the top creative displays that have pushed past the confines of regular media and deserve to be recognized.

The holiday season is here! The decorations are hung about with care and end of year sales are higher than ever, but it still feels like you missed something. You can’t quite put your finger on it when you look around but  your digital screens and video wall catch your eye.  Wait, no holiday joy on your eye-catching digital signage displays?  Don't miss out on creating a truly engaging holiday experience for your customers while boosting the bottom line.  No matter the industry, there are some great ways for you to create a digital winter wonderland that will grab your customer's attention.

Casino Digital Signage: Hiring the Right Content Creation Agency to Keep Up With Your Ever-Changing Marketing Needs

In the digital signage and video wall world, Pre-Visualizations (also known as PreVis or PreViz) can be produced to show what a digital display will look like - in the environment where it will be located - after installation. The PreViz is usually in the form of a video and can be 2-dimensional or 3-dimensional. A PreViz can be a very powerful sales tool for many companies who want to showcase their LED display, video wall or other digital signage solutions in a finished space.

What do you think of when just the word 'casino' is mentioned to you? Is it the thought of getting dressed to the nines for a night out on the town, or the sound of coins dropping down after a jackpot win, maybe even the bright lights that are trying to capture your attention each way you look. Something you can't say is that casinos aren't finding new ways to keep them on your mind. Digital Signage has become a hand-in-hand operation with casino work, so are you optimizing on all of your digital content options?

If you are not engaged with digital signage on a regular basis, it might surprise you when you turn around one day and really take in the different advertising that is surrounding you. It's found a common place in our environment that when a company isn't taking advantage of the latest product, they become lost in the background. Just take a look at Times Square or the Las Vegas strip.

The first time walking into a sports stadium, whether you were a kid or adult, your eyes looked up and found the Jumbotron display set up either in the middle of the arena or on either side of the stadium. You sat down in your seat and was enveloped in the action around you, but could look up at the screen and see the close up plays and other fan-engaging graphics. At one point in the not-so-distant past, that display was the home run in the sports world. Now, the bigger game to play is bringing your audience into the stadium and not just watching it from their couch at home. A big factor in attracting more fans is deploying more digital displays around the venue to engage and interact with fans with the goal of immersing them in an unforgettable experience.

It is important that you consider some essential tips when creating an effective digital signage campaign. Digital signage can only be attractive, unique and a success if the display can capture the attention of people. In doing so, your amazing content will definitely draw more people to your business. Here are 11 tips to create effective digital signage content: