No question about it: The major marketing trend of 2016 is visual marketing. Text lacks the power to communicate effectively, at least by itself; societal and technological shifts have changed the game. Mobile, desktop, tablet, and DOOH digital signage have all seen major changes in the past year.
Why is it so important to ‘wow’ the client after their purchase? Simple, they need to be reassured that they made a good purchase, and in doing so, they will tell their colleagues in other companies about their ‘smart buy.’ It doesn’t take a marketing guru to understand that word-of-mouth is the best and most effective form of promotion. Having brand advocates is one of the most important goals for companies to spread awareness about their company.
Yes, digital signage is a great promotional and branding tool for casinos, but it is actually a multi-purpose technology that is also used as architectural wall coverings. Creating moods using digital signage technology is not only found in NYC’s Times Square, or Tokyo’s Shibuya. Industries such as hospitality and gaming, and venues such as are taking advantage of this immersive feeling created by engaging visuals on digital screens. Some casinos have started testing this multi-purpose concept such as the iconic Cosmopolitan Casino Hotel in Las Vegas. It is now finally being realized by some mid-size to smaller gaming establishments.
Render Impact’s relationship with MotorCity Casino Hotel continues to grow as they add new 4K video walls.