It’s next to impossible to go anywhere these days without coming across an LED Display. Once reserved for places like Times Square, Casinos and Sports Stadiums, you can now find video walls in Hospitals, Banks, Hotels, Restaurants - the list goes on and on. Simultaneously, content creators are using different techniques to produce jaw-dropping visual experiences for targeted audiences.
Over the last few years, an ancient form of art has resurfaced in the LED Display and Video Content industry. Advancements in LED display technology have given VFX and animation designers a whole new canvas to work on, allowing them to create truly unique viewer experiences. The art form I’m referring to is called anamorphic illusion and you may have seen viral videos of these playing on large digital billboards. Often described as "glasses-free" or 3D "naked eye", anamorphic illusions are generating a lot of buzz, especially on social media.
What should be on your checklist? Discover the key components of a successful video wall implementation - from displays to content and software to AV design.
By Richard Slawsky | Contributing writer, Digital Signage Today
A video wall deployment can run into many thousands of dollars. Content should not be an afterthought.
At the moment, the world feels like it’s spinning, upside-down at high speed with no off switch. The coronavirus has uprooted every industry and consumers are in a panic on what they need and where to get it. But in the midst of waiting for the dust to clear, you are left wondering how you can help your customers from a distance.
Congratulations - you made the purchase of a digital display and have watched your ROI grow higher than you were probably expecting. Why? Because digital signage has become the new norm and your customers are noticing more of your advertisements. One of the next steps in your plan might be purchasing more displays, but there is a list of questions to ask before taking that leap. The biggest question will likely involve the content. How will your marketing strategy change with the addition of more screens and different sizes? The answer to that question will depend heavily upon your means to create dynamic content that grabs attention and compels people to act.
Landscape Displays
Landscape, or horizontal displays are the first choice in a digital display format. It’s the format viewers are most accustomed to. TV’s, YouTube videos, tablets and smartphones have made this format the standard. Installing a new landscape screen is usually the first step to adding digital signage in a business. A study from small business owners found that their revenue increased by 86% when installing new digital signs in their stores.
Digital Signage has evolved tremendously over the past ten years. Screens have turned from advertising to creative design, allowing designers and technology to grow hand-in-hand. More businesses are using their digital displays as an interactive experience with their guests, extending the boundaries of digital media. The following are the top creative displays that have pushed past the confines of regular media and deserve to be recognized.
As time goes by, technology continues to advance. With the advent of the digital age, more and more entities are turning to the Internet to transact business. With that being said, will it also be feasible to transfer to digital format in terms of marketing products and services? Studies have shown that about 80% of entities who have used digital signage marketing have experienced at least a 33% increase in sales compared to what they have earned using old fashioned or conventional marketing. There is no denying the fact that switching to digital signage is beneficial to any business, but to what extent?
The museum franchises, Ripley’s Believe It Or Not!, who are known for being fantastic and unbelievable are typically located in the heart of the commotion within their cities’ tourism districts. In New York City, NY, the museum’s location is certainly located in the center of it all, Times Square. Times Square is world renowned for its larger-than-life LED screens filled with eye-catching and mesmerizing motion graphics that are playing every minute of every day.