Render Impact Blog

As mentioned in our previous post, this is not the first economic debacle we have experienced in the past forty years of casino gaming.

Forty years ago, the only casino gaming markets that existed were Nevada and Atlantic City, and even though the economic and social times were unstable (Iranian Hostage of American embassy, 15% interest rates and political upheaval from Carter to Reagan Administrations) the building boom in Las Vegas, Laughlin and Atlantic City was in rigorous progress.

The recessions of the early 1990’s (during Desert Storm) and 2008, caused some patrons to limit their entertainment spend. In the aftermath of the attacks of 9/11, many people would not travel due to fear of further trouble. What brought people back was the thrill of the gaming and entertainment experience they craved.  The much needed push to bring people back was ignited by visual stimulation through varying media - outdoor, television and digital.

By Richard Slawsky | Contributing writer, Digital Signage Today

A video wall deployment can run into many thousands of dollars. Content should not be an afterthought.

Having labored through many downturns in the hospitality industry over the past forty years, and being tasked with getting people to return, these are my recommendations. 

At the moment, the world feels like it’s spinning, upside-down at high speed with no off switch. The coronavirus has uprooted every industry and consumers are in a panic on what they need and where to get it. But in the midst of waiting for the dust to clear, you are left wondering how you can help your customers from a distance.

THE OVERVIEW

Technology has long been an important asset in the medical industry, reducing time, saving money, and improving patient outcomes. As the healthcare industry looks to the future, organizations are noticing that the benefits of technology reach past the operating room and can improve the overall patient experience.

By Richard Slawsky | Contributing writer, Digital Signage Today

A digital signage network can be a big investment, but one that’s worth the money.

Study after study shows the effectiveness of digital signage. For a restaurant, installing a digital menu board system can boost sales of featured items by just a few percent to 30 percent or more. For a retail store, a digital signage network can be part of an omnichannel strategy to help operators compete with online retailers. And for advertisers of all types, digital signage improves recall and fosters engagement.

Congratulations - you made the purchase of a digital display and have watched your ROI grow higher than you were probably expecting. Why? Because digital signage has become the new norm and your customers are noticing more of your advertisements. One of the next steps in your plan might be purchasing more displays, but there is a list of questions to ask before taking that leap. The biggest question will likely involve the content. How will your marketing strategy change with the addition of more screens and different sizes? The answer to that question will depend heavily upon your means to create dynamic content that grabs attention and compels people to act.

Landscape Displays

Landscape, or horizontal displays are the first choice in a digital display format. It’s the format viewers are most accustomed to. TV’s, YouTube videos, tablets and smartphones have made this format the standard. Installing a new landscape screen is usually the first step to adding digital signage in a business. A study from small business owners found that their revenue increased by 86% when installing new digital signs in their stores.

Digital Signage has evolved tremendously over the past ten years. Screens have turned from advertising to creative design, allowing designers and technology to grow hand-in-hand. More businesses are using their digital displays as an interactive experience with their guests, extending the boundaries of digital media. The following are the top creative displays that have pushed past the confines of regular media and deserve to be recognized.

The holiday season is here! The decorations are hung about with care and end of year sales are higher than ever, but it still feels like you missed something. You can’t quite put your finger on it when you look around but  your digital screens and video wall catch your eye.  Wait, no holiday joy on your eye-catching digital signage displays?  Don't miss out on creating a truly engaging holiday experience for your customers while boosting the bottom line.  No matter the industry, there are some great ways for you to create a digital winter wonderland that will grab your customer's attention.

Casino Digital Signage: Hiring the Right Content Creation Agency to Keep Up With Your Ever-Changing Marketing Needs